1. It has been well known in the advertising world for decades that Ordered (Numbered) Lists increase the readership of a body of text.
2. Pioneers of print media (such as Ogilvy and Mather) often used lists exclusively in an ad (such as their famed Rolls Royce print ad of the late 60s) which would increase the amount of readers by 10% or more on average.
3. Why people like to read text in lists is unknown, but my belief is that it organizes information into easily tackled sections that:
   • Define the individual thoughts contained within the text as separate entities, and
   • Order those separate entities in the level of significance perceived by the author.

Code How do I post code blocks?

<ol>
    <li>List Item 1</li>
    <li>List Item 2</li>
    <li>List Item 3
        <ol type="a">
            <li>List Item 3a</li>
            <li>List Item 3b</li>
            <li>List Item 3c</li>
        </ol>
    </li>
</ol>

• Unordered (Bulletted) Lists are similar to Ordered (Numbered) Lists in that they divide a body of text into discernable thoughts.
• However, unordered lists are less effective in increasing readership, because they lack the numbering of ordered lists (which further organizes the text).
• Although effective in conveying a series of thoughts that have no particular order, it is preferable to use ordered lists whenever possible.

Code How do I post code blocks?

<ul>
    <li>List Item 1</li>
    <li>List Item 2</li>
    <li>List Item 3
        <ul>
            <li>List Item 3a</li>
            <li>List Item 3b</li>
            <li>List Item 3c</li>
        </ul>
    </li>
</ul>

Code How do I post code blocks?

<dl>
    <dt>Term 1</dt>
    <dd>Definition 1</dd>
    <dt>Term 2</dt>
    <dd>Definition 2</dd>
</dl>