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Thread: New Logo work

  1. #1
    Senior Member Brak's Avatar
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    Been learning illustrator (or trying )

    Came up with this as a rough draft for my new logo (the graphical end at least)

    I'm semi-partial to it. I know what I want in the logo, but I just can't *quite* get there =/ Basically, I'm striving for something that in one image says: functionality & design. My first idea (that strugled to come out here) is something like a gear (I think this part came out quite well) with something coming out of it (which I think I murdered).

    Opinions, suggestions, whatever are greatly appreciated.
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    Kyle Neath: Rockstar extraordinare
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  3. #2
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    It's not bad, but I don't really like it for design firm, it needs to be 'fresher' and smoother, and if possible don't use 'everydays' things like that [how do you call that round thing?]

  4. #3
    Senior Member Trico's Avatar
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    Sorry if this sounds abit harsh, but it doesn't look like much more than clipart stuck next to your business name... I know it isn't, but it has that whole feel about it.

    What did you originaly intend the light to represent ?

  5. #4
    Junior Member DocBoy52's Avatar
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    It's alright, but I tend to agree with Trico. It does sorta look like clip-art pasted in. That might work if you were involved in the auto repair industry or something, but for webdesign, I'm not sure if it works. I would suggest perhaps attempting to do something with the initials, or somehow implement the initials INTO the gear with the light, if you insist on using it.

  6. #5
    Senior Member Brak's Avatar
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    Well like I said, the only thing I like about it is the gear. Trico> I thought I explained that in my first post... functionality & design.

    As far as how it is, I know it's not good - that's why I'm asking for input

    Doc> I'm very much against using text as I'm striving for a purely symbolic logo, I have text already. To me using text in a logo is the cheap wy out.
    Kyle Neath: Rockstar extraordinare
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  7. #6
    Senior Member danrc1985's Avatar
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    Brak: I'm very much against using text as I'm striving for a purely symbolic logo, I have text already. To me using text in a logo is the cheap wy out.
    In my typography course, our instructor told us that logos like yours is more for big time corporations. Whereas integrating text in to shapes and form is more for smaller bussinesses/companies. My instructor can seem a little whacky, but she is pretty old [experience], and her backround is graphic design.
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  8. #7
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    Well about typographics logos, just look at all the really big companies, they have only text in their logos, I will say a few:
    Nokia
    Microsoft
    Sony
    Siemens
    Philips...

    You can see something other writed with that font, and you will recognize it instantly.
    Altough I preffer a logo with a symbolic part, they make it appear more 'dymanic'

  9. #8
    Senior Member danrc1985's Avatar
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    They are logos, but there just text. I was talking about integrating text with shape forms and symbols. And if Brak was talking about the logos you mentioned, my apologies.
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