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  1. #1
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    Have any of you out there tried advertising for your online business offline?

    Billboards etc? Im not saying those massive billboards but smaller options. If so, what worked best for you and what was the most cost effective?

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  3. #2
    Unpaid WDF Intern TheGAME1264's Avatar
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    Most cost-effective I've ever done myself: a classified ad in a major Toronto daily about 9 years ago. I wouldn't count on it now, though. The daily went south in quality and sold one of my clients up the river.

    Most cost-effective I've seen someone else do: a client of mine put their website URL on the side of their cube vans. Cost them a few hundred bucks but people noticed it and still do.
    If I've helped you out in any way, please pay it forward. My wife and I are walking for Autism Speaks. Please donate, and thanks.

    If someone helped you out, be sure to "Like" their post and/or help them in kind. The "Like" link is on the bottom right of each post, beside the "Share" link.

    My stuff (well, some of it): My bowling alley site | Canadian Postal Code Info (beta)

  4. #3
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    Any other ideas? Like taxi advertising etc? Im trying to brainstorm all possible options

  5. #4
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    Hi Rdegk15 i pay the schools in my area to put up a massive board on either its fences and walls i pay the schools well for this advertising and i get a great response rate from this, hop eit helps.

  6. #5
    WDF Staff AlphaMare's Avatar
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    I looked at newspaper adverts but they would not reach the audience I really need in any effective way - too broad a reach.

    I did some research and I found a local business journal - a targeted newspaper aimed at the small-to-medium business community in the local area where I live and now work. I bought the current copy, went through it page by page, and created a spreadsheet with the name, address and telephone number of every business that advertised with no website but that did have a Hotmail, Gmail, or local ISP e-mail address.

    I then created a letter on my letterhead, asking if they were happy with their website (even tough I pretty much figured they didn't have one, or they would have put it in the ad). I mentioned some of my blog posts that business people might find useful, inviting them to visit the site and sign up for the newsletter, and giving phone and e-mail contact info.

    I sent it snail-mail to the first 10 on the list, just as a test - total investment $6.50 for stamps plus a buck or so for paper and printer ink. Within a week I had 3 phone calls and one appointment to meet with a potential client.

    ALL of the people who contacted me said they were very happy to hear I was local, as one of the biggest barriers to their getting a website, beyond budget, was having to either travel to meetings, or do everything by correspondence.

    This led to my changing the letter slightly for a second group, emphasizing a bit more that not only am I local, but I will go to them for meetings if they prefer it, and offering a free 1-hour consultation.

    The second batch went out to 25 businesses and netted me five callbacks and two new clients.

    This direct-mail marketing, on a very small, targeted scale, is working well for me.
    Good design should never say "Look at me!"
    It should say "Look at this." ~ David Craib


    http://digitalinsite.ca ~ my current site . . info@digitalinsite.ca ~ my email

    If you feel that someone's post helped you fix your problem, answered your question, or just made you feel better, feel free to "Like" their post. The "Like" link is at the bottom right of each post, along side the "reply" link. And if you are being helped here, try to help someone else - pass it on!

  7. #6
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    That's a creative idea. It's all about being creative now a days. I just started up my website so I am in the process of trying to get my site at the top of search engines, will take some work though as I am trying to learn it.

    As for promoting my website, it is aimed for all of America, not locally. It is a sports handicapping website. So I am trying to think of ways to promote the site nationwide.. Maybe starting local first...

  8. #7
    WDF Staff AlphaMare's Avatar
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    Well, I am a web design and development company, and starting locally makes sense to me for a number of reasons.

    First and foremost, the area where I live has experienced explosive growth over the lat 3 - 4 years. There are statistics available through the municipalities and the local Business Development center, that indicate that 47% of small businesses in the area do no have an online presence. That equates to approximately 3500 potential clients. If I get even a fraction of a percent of that market, I am going to be busy as heck.

    Secondly, I am just starting out, in business less than a year (although making sites for far longer) and I still have some learning to do about the business end of things. Starting small and locally, and growing when I am ready, that's my goal. I will take clients from anywhere, if they seek me out, but I have optimized my site to appeal locally for now (Google "web design vaudreuil").
    Good design should never say "Look at me!"
    It should say "Look at this." ~ David Craib


    http://digitalinsite.ca ~ my current site . . info@digitalinsite.ca ~ my email

    If you feel that someone's post helped you fix your problem, answered your question, or just made you feel better, feel free to "Like" their post. The "Like" link is at the bottom right of each post, along side the "reply" link. And if you are being helped here, try to help someone else - pass it on!

  9. #8
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    Never tried offline advertisement.

    .

  10. #9
    Unpaid WDF Intern TheGAME1264's Avatar
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    But have you tried offshore advertisement?
    If I've helped you out in any way, please pay it forward. My wife and I are walking for Autism Speaks. Please donate, and thanks.

    If someone helped you out, be sure to "Like" their post and/or help them in kind. The "Like" link is on the bottom right of each post, beside the "Share" link.

    My stuff (well, some of it): My bowling alley site | Canadian Postal Code Info (beta)

  11. #10
    Junior Member
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    No i haven't, what is offshore advertisement?




    As for other ideas, I run a sports based website. I was thinking about posting flyers on cars outside of a professional sporting event but from what I have heard that could possibly be illegal? Im not sure. Any one have any other ideas for this niche


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