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Thread: Question

  1. #1
    Junior Member
    Join Date
    Nov 2005
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    11926
    You know that analysis research information? The type that come up with those "how many americans have DSL, Cable, etc." This is what I need, how much does ones business profits increase by having a website? I need this information so I can put it on my website. Any help or suggestions would be greatly appreciated.

    Thanks.

  2.  

  3. #2
    Senior Member Jack000's Avatar
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    Aug 2004
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    7173
    ok.. I'm going to rant for a bit first :]

    Having a website doesn't necessarily mean increased profits. Your client has a problem, and the solution may or may not be a website. What really is a website when it simply becomes an online brochure?

    you have to focus on your client's needs, and find out how they can make money from a web presence. Perhaps a viral marketing program is more effective, or maybe what they really need is not a website at all but advertising in mainstream media to solidify their market presence.

    every company is unique, and it's all about taking their situation in context. A website isn't always the solution.

    try this site for some internet statistics:
    http://www.nua.com/surveys/

  4. #3
    Senior Member planetgman's Avatar
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    I'd like to see your site......what is the link?

    Now on to your post:

    I agree with Jack00. It really depends on their business. Most small business websites are for information more than they are for sales.
    I think going with your way of thinking is the wrong way to go. Here is how I approach it.

    The biggest thing is credibility. Having a website gives your business a level of credibility. It doesn't always increase sales. A lot of times it is not meant to increase sales but to give the business a source of information and a credibility in that "it is keeping up with the times and customer needs".
    80% of all potential new business now "Googles" their search instead of going to a phone book.........the days of phone books are becoming obsolete. I mean, really when is the last time you used a phone book to look up something?
    Most people go to the internet. If the web designer has some experience with SEO, that certainly helps the client.
    Given all of this, yes a business can increase sales with their website....but not always. It gives them exposure, an additional source for marketing their business, credibility, and a way to HELP increase their sales.

    Lastly, your credibility is an issue. Lets say you get a number here on how much on average a website increases sales. Let's say we use a number like 20-30 percent.........then your client has NO sales or very little. What does that say to you? You told them that a nation average is such and such and then YOU didn't deliver.

    You need to talk to the client, understand their needs for a site and then talk to them about how you may be able to help them.

    Good luck.....
    GMan


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