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Thread: Social media?

  1. #1
    Junior Member
    Join Date
    Feb 2015
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    Social media?

    If you had only one choice as to which social media location/site you could participate in which one would it be?
    - Facebook
    - Twitter
    - Google
    - Discus
    - Linkiden
    - Other
    I don't presently participate in any of this stuff but from what I see most of the content is in my opinion gossip
    type useless info I have no interest in.
    That said however it is my understanding that there are sites that are exceptions to this and could
    actually be of some benefit if one was contemplating a small e-commerce business endeavor.
    A brief explanation as to why you would choose one over another would be helpful also.


  3. #2
    Senior Member
    Join Date
    Aug 2014
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    87 times
    Of the ones you listed for me it would be Facebook. For me however YouTube is wonderful and Facebook is just ok but worthwhile.

  4. #3
    Unpaid WDF Intern TheGAME1264's Avatar
    Join Date
    Dec 2002
    Not from USA
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    2749 times
    For business, there isn't one. LinkedIn would be the closest, but even then, it's basically the net result of two ticket scalpers meeting up and trying to sell each other their tickets. There isn't a lot of actual business being done there, if any.

    The problem is precisely what you've hit upon; social media sites are, for the most part, not business sites. They're "social". They're not buying audiences for the most part, even when they're "engaged" with your business. They've turned into the modern-day dumbed-down equivalent of community access cable TV channels...any idiot can say anything for any reason for "free" but they're not really there to buy anything.

    I've actually had this reconfirmed recently thanks to the client of a client of a client of mine (yes, it goes three levels deep). The second-level client is a major player in the photography and graphics circles, and the third-level client is an even bigger player in web design circles...without naming names, I'll say if you haven't heard of both of the companies in question, you need to switch industries. At any rate, the third-level client is attempting to draw "brand engagement" and awareness through the second level client via a site I helped build and help maintain with my client. So third-level client decides to spend tens of thousands of dollars on Facebook ads, possibly in the hundreds of thousands (I'm not privy to the budget, but it's definitely up there). They spent money on money on money like you and I might throw pennies into a slot machine and "engaged" and "connected" on "social"...for five sales. Five sales. And the gross profit on each sale is less than $10. A minimum of tens of thousands in ad spend for less than $50 in gross profit return.

    I'm not sure what you have in mind, but do the math. Bear in mind when you do the math that I said gross, not net profit.
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  5. #4
    Junior Member
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    Mar 2017
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    I would choose Linkedin or Youtube. LinkedIn works good if you are looking for a job. If you use YouTube in a good way, you can reach a lot of people.

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