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  1. #1
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    Have just read this interesting article...
    http://www.eyetools.com/inpage/resea...ng_heatmap.htm

    In summary: they tracked people's eye movement on Google. The top left is where all the focus is. If you're going to advertise on any site (especially search sites) aim for an advert positioning within the triangle they've identified as this is where it is going to get the most attention.

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  3. #2
    Senior Member Eddy Bones's Avatar
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    It's pretty cool that they have the technology to study something like that, but don't you think the findings were a bit obvious? Naturally the most focus is going to be where the main content is, especially on the topmost part of a site.

    Anyway, thanks for the link.

  4. #3
    WDF Staff smoseley's Avatar
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    Looks like Jacob Nielsen's research results from a decade ago! :-P

    No wonder why he says "Logo on top and Nav on the left !!" ;-)

  5. #4
    Senior Member Brak's Avatar
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    *Astonishing*

    Up till now I never knew that being at the top of the search results was better than the bottom!

    Sorry... this eye tracking stuff is a bunch of BS. They even fully admit, according to their studies, many times people click "without looking" or read "without looking at the content." IMO, there's absolutely no validity in it.
    Kyle Neath: Rockstar extraordinare
    The blog | The poetry site | The Spore site

  6. #5
    Senior Member
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    Have to say I'm kinda with Brak on this one...
    Rednerve
    Creative Freelance Design


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