I'm starting a new business with the name "Tao" (can't reveal details at this phase of development).
Off-handedly, I queried the owner of tao.com for his selling price on the name (he's not currently using it).
He replied with an asking price of $350k USD.
I know this is an unreasonable asking price, but I need to know what the name is worth, because I don't want to offend him.
I was thinking I'd be shelling out $25-30k max for the name. Does this sound reasonable, or is my idea of valuation way off? I mean, it's not like this is "coke.com" or something... there's no "tao" brand that I'm aware of that gives the name that kind of value.
Anyone know where I can go to get a "real" appraisal of name value?