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  1. #1
    Junior Member
    Join Date
    Jun 2009
    Posts
    2
    Member #
    19153
    how much should I charge for a tooltip that directly links to a company's description in a trade show layout? I am interning for a company and we are trying to figure out how much to charge for tooltips in a trade show Zmag we are doing.

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  3. #2
    Junior Member
    Join Date
    Jun 2009
    Location
    Nottingham UK
    Posts
    3
    Member #
    19213
    Hi Shepps,
    Not exactly sure what your project is... do you have a link you can share? And do you have any kind of pricing structure already?

  4. #3
    Junior Member
    Join Date
    Jun 2009
    Posts
    2
    Member #
    19153
    No pricing structure just yet. What my company is doing is making an online trade show magazine that will include tool tips in the contents portion of it that link directly to the respected business' homepage. This is the first one we have ever done and I am supposed to find out how much to charge for this sort of thing.

  5. #4
    Junior Member
    Join Date
    Jun 2009
    Location
    Nottingham UK
    Posts
    3
    Member #
    19213
    In my experience the internet is a bit of a wild west in this area and prices vary wildly. Have you thought about trying a cost per click model as Google do?
    From your advertisers' point of view, you may want to consider the value to the business displaying the link. How much profit / sales can they expect per month / year from having the link displayed?
    If you're still unsure, I'd go for the lower end to start with. I image that you want to encourage people to sign up so that your site look 'full'. This also indicates to other advertisers that your business offer is 'worth it' (because lots of other people have signed up to advertise).
    You could have some kind of 'limited time' offer of $X - this would allow you to increase it at a later date if required.

    And for what it's worth:

    "The Online Tool Show has decided to offer introductory advertizing,including a video, for the total cost of only $300 per year".


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