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Thread: Help needed

  1. #1
    Junior Member
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    Jul 2009
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    Hi all,
    I am a post graduate student doing market research for an IT company who specialise in in house CMS. They now plan to market their product through Software as a Service via partners (web designers, web developers) Do you think there is a market for it especially with all the open source CMS available. Would go for a paid CMS? Can you please advise me on how to go about my research.

    Thank you for your time

    Sruti

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  3. #2
    Senior Member
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    Nov 2005
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    Do you think there is a market for it especially with all the open source CMS available. Would go for a paid CMS? Can you please advise me on how to go about my research.
    Yes and no. Is there a market for a CMS? Yes. Does that help you? Probably not, because odds are your company didn't build a CMS.

    The market I'm talking about takes the M in CMS seriously. CMS developers don't.

    Read Content Management Strategy, How To Develop The Other CMS

    What I talk about in the article is the very first information technology tool. It would be the first CMS in a market promised content management, but repeatedly let down by developers.

    Just a little tip. The very worst kind of marketing is building the product first -- in a competitor and user free vacuum -- then asking marketing to make people buy our stuff. In other words, if you have to ask in a forum after the fact, you have bigger problems.

    You do your marketing research before writing the first line of code. No later.


    Related:

    Content Templates to the Rescue

    Get Your CMS Vendor Off Their Script It's not called The CMS Myth for nothing.

  4. #3
    Junior Member
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    hey DC856
    Thank you for your post. So how do you suggest I go about the whole thing? I am not from an IT background hence please don't mind my ignorance.
    Do you think I could have a small survey and get it answered by people and interpret the stats? This is my first job really and i am clueless

  5. #4
    Senior Member
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    not from an IT background
    You don't have to have an IT background. This is about marketing -- people and purchase decisions. You do need a marketing background.

    a small survey
    Either you didn't read the article, or didn't pay attention. Surveys won't tell you what people will buy. They will tell you that people don't put their money where their mouth is.

    You'll get completely useless results from people who will not buy. The inclusion of the survey module in the CMS is not because online surveys are effective for guiding decisions, but because the survey module is seemingly straightforward to program. (It is, if you disregard everything about human nature).

    My suggestion is re-read my first post and follow my advice. How about the radical step of 1) Evaluating why CMS implementations fail to meet client objectives. 2) Figure out what competitors are doing wrong (not a surveyable thing). 3) Build what's discovered in steps one and two into the software.

    Stop being lazy by looking for shortcuts (that don't work) or stop being employed.


    Related: People lie on surveys and focus groups, often unwittingly

    "If Product X did all that and was cheaper, we'd switch to it."

    Armed with this valuable insight, the company expended time, effort, and money in adding feature F to Product X, making Product X do G faster, and adding the ability to do activity H. They lowered the price and sat back and waited for the customers to beat a path to their door.

    But the customers didn't come.


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