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Thread: How to brand?

  1. #1
    Junior Member Catherine's Avatar
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    Aug 2009
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    How would you brand your site? Will you add your logo on images or related sources like video, player on your site?


  3. #2
    Senior Member
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    Nov 2005
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    A logo is not a brand. Images are superficial fluff.

    Branding is about how the invoices are designed and how you answer the phone. 99% outside a graphics program.

    Read Logo Misapplication to get started.

    What you do is create a unique selling proposition or differentiating philosophy. Then infuse the business with that philosophy from top to bottom. ...then you photograph and otherwise capture that on video.


    Chipotle's new logo would be meaningless for branding without the accompanying food with integrity manifesto. Most companies fussing with a graphics app are branding themselves -- as superficial twits.

    Psycho Donuts, Felony Franks and Coffee Shop of Horrors are designing brands where competitors are designing logos. What's the difference? A business identity creates a brand within the minds of customers.

  4. #3
    Junior Member WebPrezentacija's Avatar
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    Jul 2009
    Novi Sad, Serbia
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    Web site first of all have to be useful and successful to be able to be a brand. When web site is useful creates a symbolic image in minds of people which consists of all the information and expectations associated with the web site.

  5. #4
    Senior Member
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    Nov 2008
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    Hi! I can advice you to read some works of F. Kotler - he is a famous person in the world of brending and marketing. Some of his advices and recommendations are quite universal and can help you in branding your site.

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