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Thread: How to brand?

  1. #1
    Junior Member Catherine's Avatar
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    How would you brand your site? Will you add your logo on images or related sources like video, player on your site?

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  3. #2
    Senior Member
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    A logo is not a brand. Images are superficial fluff.

    Branding is about how the invoices are designed and how you answer the phone. 99% outside a graphics program.

    Read Logo Misapplication to get started.

    What you do is create a unique selling proposition or differentiating philosophy. Then infuse the business with that philosophy from top to bottom. ...then you photograph and otherwise capture that on video.

    Related:

    Chipotle's new logo would be meaningless for branding without the accompanying food with integrity manifesto. Most companies fussing with a graphics app are branding themselves -- as superficial twits.

    Psycho Donuts, Felony Franks and Coffee Shop of Horrors are designing brands where competitors are designing logos. What's the difference? A business identity creates a brand within the minds of customers.

  4. #3
    Junior Member WebPrezentacija's Avatar
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    Catherine,

    Web site first of all have to be useful and successful to be able to be a brand. When web site is useful creates a symbolic image in minds of people which consists of all the information and expectations associated with the web site.

  5. #4
    Senior Member
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    Hi! I can advice you to read some works of F. Kotler - he is a famous person in the world of brending and marketing. Some of his advices and recommendations are quite universal and can help you in branding your site.


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