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  1. #1
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    I have a relative who is an Orthodontist and would like to form a web presence. I've been doing web stuff for several years so I offered to help him out. Do any of you know of any well done Doctor's sites? I did a bit of googling around but didn't see much that was particularly appealing. Any idea/help is greatly appreciated. Thanks.

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  3. #2
    Senior Member aeroweb99's Avatar
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    Boy, for the money these doctors get, they sure don't spend it on websites!
    I went thru about 10 sites before I found this one in my area. It looks pretty good.

  4. #3
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    Thanks aeroweb99 for the link. I think most doctors just don't understand the web. I also like that they still have the drupal favicon on the one site you linked On a side note I notice you're from the Port Huron, MI area--I'm in Ann Arbor!

  5. #4
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    Aside from "to have a site" and "get better SERP position," which are not purposes, what's the point?

    The problem is a whole lot of web designers don't understand business applications of web design. Favicon "issue" aside, there are lots of purposeless websites.

    Using Drupal for a brochureware site is part of the problem.

    Burying testimonials is part of the problem.

    Doctor and employee backgrounders that read like a name, rank and serial number interrogation is part of the problem.

    Header copy which is SE spam is part of the problem.

    Not explaining anything about patient care (not type, quality) is part of the problem.

    Confusing an attractive template --- which could have been used for almost any business -- with a well done web site is part of the problem.

    And finally, not explaining the web site has some purpose is the problem. The example site doesn't explain you can login and, say, get test results. One site I did has no front end to speak of, it's soley a Rich Internet Application for existing patients, for one part a concierge service for general practitioners to select the right specialists for patient needs (not just condition but care).

    The age when announcing you are open for business using a web site is long gone.

    A physician site can be an overly wordy business card (Done with Drupal or Joomla) or it can be a business asset. Especially when you're throwing around the term "web presence," you need to distinguish something integrated into the business from just constructing a web site.

  6. #5
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    Thanks DC856 for the reply. He's actually joined together with other orthodontists and what they are doing requires him to have a website.

  7. #6
    WDF Staff smoseley's Avatar
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    www.drbialik.com - not the best design work in the world, but I think the site does a good job of marketing the dentist. :-)

    Overly wordy business card, maybe, but it serves its purpose well enough.

  8. #7
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    Thanks smoseley for the link. Haha, I can't help but notice that this website has the favicon for joomla. What is with all these doctors sites having the favicon of the cms they're using; don't their web developers know to at least delete it?

  9. #8
    WDF Staff mlseim's Avatar
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    I think you should just go with a "mini" 1-page site that has the
    vital information about the orthodontist, address, phone, map.

    THEN ....

    A background running application (PHP/MySQL) that can give a
    person access to their appointments and other information via
    a "smart phone", iPhone, iPod, PDA, etc. That would be a small
    screen rendering that would include SMS and email reminders of
    appointments, and a quick way to get instant patient information.

    It would be nice if I could get a reminder SMS message on my
    cell phone the morning of the appointment for my daughter.
    Also a small message about what the appoint is about. An adjustment?
    A cleaning? What should we bring with us?

    If I was running late, I could click a quick link to let them know I am
    in touch with my appointment, but will be a few minutes late, or to
    reschedule if need be.

    Focus on the future of the internet (as in Web3.0) and not so much
    the website itself. People want the important information that pertains
    to them and where they're at.


  10. #9
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    what they are doing requires him to have a website.
    That is an excuse to have a web site. When you research what they are doing requires him to have X, Y, and Z in a website, a discussion thread might be productive.

    Before and after pictures are a good idea. I had thought there was a law you couldn't put anything but stock photo fashion models on your site.

  11. #10
    WDF Staff smoseley's Avatar
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    Quote Originally Posted by blcArmadillo
    Thanks smoseley for the link. Haha, I can't help but notice that this website has the favicon for joomla. What is with all these doctors sites having the favicon of the cms they're using; don't their web developers know to at least delete it?
    I did that site. For a friend, for free. Obviously, I didn't pay too much attention to detail. :-D It still works though.


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