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  1. #1
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    Landing pages verses coding

    I am seeking some answers to help us with our web site. I have been told that designing landing pages that supplement a web site is a good strategy. We had a single landing page developed to test. The page was set-up similar to our web site page containing similar content. What we realized after looking at some competitors is that it seems, they show up on different goggle searches but when you click on there name it takes you directly to their web site and not a separate page. I am assuming that the perhaps they have their coding on their web site that reflects this redirection rather than a separate page. Not sure I am making any sense. Help would be appreciated. Thanks

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  3. #2
    Unpaid WDF Intern TheGAME1264's Avatar
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    Landing pages are like every other website marketing strategy...they can be a good strategy, and they can be a bad strategy. It depends on you, your site goals, and how you implement them.

    Now, if you're building landing pages for the sole purpose of attracting organic search traffic, don't waste your time. That's an old trick from the late 90's - early 2000's, it didn't work very well then, Google in particular has wised up to it, and it won't work now. So there are no redirects that will do what you're talking about as a result. If you're building them to take advantage of say PPC traffic (e.g. Google Adwords), that's different and can work. You create a landing page to market a service based on a keyword or phrase, and then you try to convert the users that click on your ad. How well this works depends on your ad, your landing page, and your target market and there's no set answer to that.

    Now...you still have to code a landing page. It will still be at the very least an HTML page, the same as all the other pages on your site. The only difference is that it's a standalone entry point (i.e. it's not part of the rest of your site, although it may bring users to the rest of your site).

    Another thing to consider is that you have no way of knowing what works for your competitors and what doesn't. Just because you see them in a certain search doesn't mean others do, and it doesn't mean that others are buying from your competitors based on the keyword or phrase associated with that search. So you can guess at what your competitors are doing, but it's just that...a guess. At best, an educated guess.

    Hopefully that clears some stuff up for you.
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  4. #3
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    Thanks a lot. It helps answer many questions. Because we service the entire Southeast marketplace with several different business segments and capabilities, our goal was to attempt to expand our reach to other markets. We provide a number of services in the special event entertainment area. We have localized our marketing and have relied heavily on direct marketing. Not sure what you do but if you could take a look at our site and determine what needs to be fixed and a cost I would appreciate that feedback. Thanks Corporate Events Atlanta | Event Rentals in Atlanta | Team Building

  5. #4
    Unpaid WDF Intern TheGAME1264's Avatar
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    Well, I'm more of a developer...meaning a programmer...although I wear several hats. So I'm going to try and answer this question wearing a bit of all of them.

    First off, what it would cost to "fix" depends on who you hire, what you hire them for, and how much they charge. So there's no real set answer to that as a result.

    With that said, here's what I'd do:

    1) Start here and solve these things:

    PageSpeed Insights

    The server response time is caused by WordPress. It's bloated and inefficient, and is only going to get worse as time goes on, sadly. So...you want off of WP, or if at all possible you need to find someone who can speed your site up on WP (highly unlikely). This means you'll have to rebuild your site from the ground up at some point...unfortunately, your platform is doing you no favors. I don't blame you for using WP...it's the prevailing sentiment among the "web design community". The problem with populist logic is that it isn't always the best choice, and in your case it's not.

    Making your site mobile-friendly depends on your traffic and the percentage of it that views your site on mobile devices. If you get enough traffic that making your site mobile-friendly is worthwhile, then go ahead and do so.

    Minifying HTML/Javascript/CSS are server settings and can be adjusted in your case via your host's control panel (since you're with InMotion). You should be able to talk to them about how to do that. It's about a 2-minute adjustment. YouTube would be a different story.

    Optimizing your photos is a task for Photoshop or some other graphic editor.

    As far as your content itself is concerned:

    2) I'd look at your testimonials and put company names and ideally pictures of their events. It would add credibility and give people an idea of what actual company events look like.

    3) Your copy reads like SEO copy...meaning that it clearly wasn't written for humans. This is never a good idea. Write your copy for the people that read it first and worry about SEO afterward. Using phrases such as "Arcade Game Rentals in Birmingham" just doesn't work. Search engines are wise to it (read: Google) and it doesn't convert. So you need a copywriter that can write for humans while keeping SEO in mind.

    4) "Describing the water". If someone's visiting your site, they don't need to know why they should use a "special event entertainment company in Atlanta"...they need to know why they should use you. As in your company. And again...SEO copy. Don't just stick a phrase in because you think people are looking for it or you want to "rank"...this doesn't help you when it makes your copy sound stilted.

    This is where your blog isn't really doing you any favors. It's clearly there for "SEO" reasons, which is the wrong reason for any content to be there. Your site goal isn't SEO, it's to get conversions. SEO is one step in the journey.

    5) Some of your pages show a black area in the top in Chrome that disappears after a bit, but I can't find the reason for that.

    These are some of the things you'll need to look at. Again, I'd help you with these, but I don't touch WP sites any more because I don't want to be the one responsible when things go awry with them.
    If I've helped you out in any way, please pay it forward. My wife and I are walking for Autism Speaks. Please donate, and thanks.

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  6. #5
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    I appreciate your candor. I am not a programmer as you realize and not a developer either. It is interesting the more people I speak with the more different fixes or recommendations we get...not surprising I am sure. You are the first one to state it in the manner you have. We have been working with a group that is based in India and has an office in Dallas, TX. They have been piecing the site fixes. I am concerned that we will continue to do this we probably are better off rebuilding the site all over again. I do not want to make another large investment but I do want in the function properly. It is hard to select someone as the pricing to rebuild the web site is all over the spectrum. Any suggestions would be appreciated. Thanks for all your help!

  7. #6
    Unpaid WDF Intern TheGAME1264's Avatar
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    Not surprised, my friend. I'm usually the first one to state a lot of things in the manner I do. I have an odd vernacular.

    As far as selecting someone, you need to look at the pricing, but you also need to look at the value within each proposal...those are two different things. You're dealing with India right now, and the price is probably cheap...but is the value there? Do they really understand what it is that they're supposed to do? Are they just doing what you tell them to do and not contributing any of their own ideas (likely because they have none)? In other words, you need to evaluate not just on price, but on what you project to be the ROI based on whomever you choose.

    If you want another way of looking at it, approach getting your site work done the same way you would approach hiring an employee to run a casino event. Your goal behind hiring that employee is...well, to make money. That employee has to represent the best value proposition you have as far as his/her skills and expertise are concerned. That employee has to at least have a crude understanding of your business and how it works and ideally be willing to learn more about it, especially since event management (and that's really what you're in) is complex, nuanced, and surprisingly physically demanding (I worked with a client who ran home shows for 30 years and he had to retire recently due to the physicality of the event weekends themselves).

    Funny that you mentioned a ground-up rebuild. If you had come to me as a potential client and asked me that question, I would have recommended a ground-up rebuild because 1) I don't deal with WP sites at all any more and 2) I think there's too much going on as far as errors are concerned to suggest otherwise. Now, if you want to leave it in the short run as a WP site, you may want to look around at people who are experienced with WP (such as AlphaMare and Ronald Roe on these boards) and ask them what they think...their answers will probably be similar in concept to mine.
    If I've helped you out in any way, please pay it forward. My wife and I are walking for Autism Speaks. Please donate, and thanks.

    If someone helped you out, be sure to "Like" their post and/or help them in kind. The "Like" link is on the bottom right of each post, beside the "Share" link.

    My stuff (well, some of it): My bowling alley site | Canadian Postal Code Info (beta)

  8. #7
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    Thanks I will take your advice. Best of Luck!

  9. #8
    Unpaid WDF Intern TheGAME1264's Avatar
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    You too, dude. Keep us posted and feel free to ask if you have any more questions!
    If I've helped you out in any way, please pay it forward. My wife and I are walking for Autism Speaks. Please donate, and thanks.

    If someone helped you out, be sure to "Like" their post and/or help them in kind. The "Like" link is on the bottom right of each post, beside the "Share" link.

    My stuff (well, some of it): My bowling alley site | Canadian Postal Code Info (beta)


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