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  1. #1
    Junior Member
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    Feb 2016
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    Post Opinions and help needed!

    Hi guys,

    I'm looking for some web designer opinions and if anyone would be keen to take part in a little survey I have (I'm pleading to anyone who has some empathy for a student going through their dissertation).

    Essentially, I only need 5 responses which in the grand scheme of things, isn't too bad. And its 10 short open questions, with you being able to answer how ever you like. The survey contains questions on online impulse buying, new retail trends - such as mobile, and just general easy questions. My dissertation is on 'Online Impulsive Purchasing and the Influence of Online Contemporary Trends" and I decided to research it from a web designer perspective, because, well, why not?


    Online Impulsive Purchasing Research Survey

    ANY HELP WOULD BE AWESOME.

    - Abbey

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  3. #2
    Unpaid WDF Intern TheGAME1264's Avatar
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    Dec 2002
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    I helped out, although I'm not sure I gave you answers that you'd be able to work with for your thesis. My first two answers were:

    It depends on the industry and the nature of its sales funnel.
    If I've helped you out in any way, please pay it forward. My wife and I are walking for Autism Speaks. Please donate, and thanks.

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  4. #3
    WDF Staff mlseim's Avatar
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    I didn't take the survey because it's too hard to answer the questions.

    People usually go online to search for something they are already looking for (not an impulse). But when the thing they're looking for turns-up in 10 places with different prices, shipping, availability, etc, THEN the impulse is to pick one of them, usually without looking at the others. So the impulse is not to pick a random thing, but pick what they already know.

    Impulse buying in a real store is different because you have a handful of things you went to get (what you were looking for), and walk by something that catches your eye. You grab it and add it to your handful of things. That doesn't happen online because it's hard to just grab something and put it in your hand.

    The real story is whether people turn to online purchasing VS actual store shopping. My daughter did 100% of her Christmas shopping online. I only did %10 of my shopping online. I'm 100% sure I impulse purchased when I was in Walmart ... she probably only purchased what she was looking for online, with 0% impulse purchases.



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