Hiding text that is published?

I have certain pieces of copy that i need hidden.. example:

If they do not have flash player - instead of the flash displaying it has some copy in my div tags that says - Please download latest flash player.. but thats getting search optimized is there a way to prevent this ?

One way would be if they do not have/support flash show an image that has the text you want to display, search engines will not read the image.

thank you

but the content listed if they do not have flash is a link to download the flash player is the only importance.. of why it's not an image

any other ideas?

Just make the image look like a download image (such as an image with the text "Download Flash" in it).

Then have the image wrapped in an <a href>

HTML Code:

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<a href="link/to/flash" title="Download Flash"><img src="flashdownloadimage.gif" width="x" height="y" /></a>

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yes perfect

thanks