Register

If this is your first visit, please click the Sign Up now button to begin the process of creating your account so you can begin posting on our forums! The Sign Up process will only take up about a minute of two of your time.

Results 1 to 10 of 10
  1. #1
    000
    000 is offline
    Junior Member 000's Avatar
    Join Date
    Jan 2006
    Posts
    1
    Member #
    12419
    SEO seems to be anti-design - very text-oriented and to the point, but we need visitors to our sites, and Search Engine rankings brings visitors.

    While interesting Web Designs often use Flash animations and Images for better visual appearance, and may make a site sticky and exciting to visitors.

    How do you resolve the conflict between Search Engine Optimization & Web Design

  2.  

  3. #2
    WDF Staff smoseley's Avatar
    Join Date
    Mar 2003
    Location
    Boston, MA
    Posts
    9,729
    Member #
    819
    Liked
    205 times
    Quote Originally Posted by 000
    [COLOR=navy]How do you resolve the conflict between Search Engine Optimization & Web Design
    Typically, for design-intensive sites, you have to forego SEO and pay for traffic (with adwords, etc).

    However, if you use your Flash and graphics as elements in a website that is text-intensive, and use CSS instead of graphic text, you can still accomplish a highly optimized site that looks pretty cool.

    www.grassrootsamerica.com is my employer's website.

    It uses flash and lots of graphics, but is still pretty well optimized. It's on page one for the following searches:

    sales channel promotions
    sales channel marketing
    sales channel incentive programs
    sales incentive programs
    employee promotions
    consumer promotions
    data mining web reporting
    global fulfillment

  4. #3
    Junior Member
    Join Date
    Apr 2007
    Location
    Thornton, CO
    Posts
    11
    Member #
    15138
    I asked this question a while back as well. When your website is "new", it is best to focus on SEO. Then, once your website becomes "sticky" and generates a lot of repeat visitors you can start to focus on a better design.

    It is hard to focus just on SEO, but it will pay off once it gets going.
    Jeff S.

  5. #4
    WDF Staff smoseley's Avatar
    Join Date
    Mar 2003
    Location
    Boston, MA
    Posts
    9,729
    Member #
    819
    Liked
    205 times
    As I said before, focusing on SEO doesn't mean designing less, just designing differently.

  6. #5
    Senior Member Steax's Avatar
    Join Date
    Dec 2006
    Location
    Bandung, Indonesia
    Posts
    1,207
    Member #
    14572
    Actually in my views search engines are trying to be as humanly as possible (minus the ignorance to aesthetics), so if you can make a site thats user-friendly, most likely it's also search engine-friendly. Of course you need to account that machines are limited, so you may need to provide certain methods of using your site for search engines. That's SEO.
    Note on code: If I give code, please note that it is simply sample code to demonstrate an effect. It is not meant to be used as-is; that is the programmer's job. I am not responsible to give you support or be held liable for anything that happens when using my code.

  7. #6
    Junior Member EngAdven's Avatar
    Join Date
    Oct 2006
    Location
    Devon, UK
    Posts
    26
    Member #
    14224
    I'd agree that SEO friendly sites can look good and work well. I think it's the Flash and overdesigning that stops a site working.
    I guess it's the word sticky that's the key. Do you want people to stay on a site or should they really be doing something. Either clicking on your adds or whatever your call to action is. On all my sites overdesigning has always reduced the perfomance as measured by traffic analysis.
    I've never seen flashy sites working well but I assume there is a market where this occurs although I like to see it proven first.

  8. #7
    Senior Member
    Join Date
    Jun 2005
    Location
    Atlanta, GA
    Posts
    4,146
    Member #
    10263
    Liked
    1 times
    The best way to achieve SEO with design is using CSS and Javascript replacement techniques to turn your text into images or Flash. CSS is used for turning regular text into images (via background settings and such), while Javascript can be used for slipping Flash in behind-the-scenes.

  9. #8
    Junior Member
    Join Date
    May 2007
    Location
    Coon Rapids
    Posts
    2
    Member #
    15309
    I think some of the best looking sites, are stright xhtml/css ... css image replacement is one technique, I use that here http://wavestatic.com in my header graphic.

    No using CSS and JS tricks can only get you so far before Google will catch on, and then you'll get black balled.

    And with great JS effects libraries like MooTools and more, I find flash less and less desireable.

    So yes, you can have a great design and still hit it big in SEO

  10. #9
    Senior Member
    Join Date
    Jun 2005
    Location
    Atlanta, GA
    Posts
    4,146
    Member #
    10263
    Liked
    1 times
    I'm not saying generate a whole lot of crap text just for SEO purposes. I mean mark up your site as if it were a plain text site, then improve it incrementally with CSS and JS replacement techniques. Overloading your site with keywords for SEO purposes is universally bad and extremely bad netiquette. Whenever I run across one of those sites, I want to take their creators and do very violent things to them...

  11. #10
    Senior Member -chris-'s Avatar
    Join Date
    Apr 2006
    Location
    SK
    Posts
    1,205
    Member #
    13102
    While it may be interesting, you shouldn't make the same post on every board available.
    Portfolio | Blog | Twitter

    Was my post, or someone elses, helpful? Click the thumbs up to let everyone know!


Remove Ads

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
All times are GMT -6. The time now is 09:30 PM.
Powered by vBulletin® Version 4.2.3
Copyright © 2019 vBulletin Solutions, Inc. All rights reserved.
vBulletin Skin By: PurevB.com