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  • 1 Post By delstu

Thread: search term is mainly stop words?

  1. #1
    Senior Member medlington's Avatar
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    Nov 2005
    Sheffield, UK
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    search term is mainly stop words?


    just wondering what to do to optimise a page for a search term that is mainly stop words?

    Im trying to get this page to rank for the term what is a truffle

    in googles keyword planner it states that this term is searched for about 2000 a month so it would be good to be at the top for. however I have a piece of software that analyses page content for SEO and it always flags stop words in the page title and URL etc and states they are either bad or will just be ignored by the search engines. Having looked at the competition Im quite confident I could get to the top for the exact phrase 'what is a truffle' however this software implies that Google will see the page title as just 'truffles' which is quite vague and much more competitive.

    How should I go about this?

    At the moment I have the URL as what is a truffle and the title as 'What is a Truffle'

    Should I keep them this way or remove the stop words and just have 'truffle'


  3. #2
    Senior Member
    Join Date
    Feb 2006
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    302 times
    keep them
    Pages that answer specific questions usually do pretty good, often better than those with better demand numbers in your keyword research. I would look for more questions to write pages with answers.

    Google doesn't always ignore stop words when someone does a search, especially ones of this type. Actually, I'm not so sure the word "what" is a stop word. "It is" are stop words but your visitors will find that it makes more sense when you use them.
    Last edited by delstu; Jul 08th, 2015 at 02:34 AM.
    medlington likes this.

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