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Thread: Do changes in website navigations affect search results

  1. #1
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    Do changes in website navigations affect search results

    My client has a website that ranks well in Google search results. They want to make some changes in the navigation, move some pages around, create dropdowns, etc.
    They are afraid this will affect their excellent search rankings. Any truth to that?

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  3. #2
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    That depends! Why do they want to make changes? Who benefits?
    What kind of nav system are they using now? Is it text links, flash, or something else?

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    Unpaid WDF Intern TheGAME1264's Avatar
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    Rankings or converting referral traffic? There's a difference.

    If they're not receiving converting referral traffic, then you really don't have anything to lose by trying it. If their referral traffic is converting, then proceed with caution.
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    Well Navigation is counted in internal linking which is one of the main factor of SEO after meta title, description and keywords.

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    Senior Member brandMatt's Avatar
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    Game's anwser is spot on! If the traffic is coming from a link shared by who ever and you change that link, the user will not get to that page.

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    Quote Originally Posted by brandMatt View Post
    Game's anwser is spot on! If the traffic is coming from a link shared by who ever and you change that link, the user will not get to that page.
    Would doing a redirect from the old link to the new help solve that problem?

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    Unpaid WDF Intern TheGAME1264's Avatar
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    There's always the potential for loss, although a proper 301 should more or less mitigate said loss.
    If I've helped you out in any way, please pay it forward. My wife and I are walking for Autism Speaks. Please donate, and thanks.

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    Senior Member brandMatt's Avatar
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    Quote Originally Posted by delstu View Post
    Would doing a redirect from the old link to the new help solve that problem?
    I'd like to think it would. Depending on the amount of unique redirects, that may be rather complex.

    For example say my site has several different post types, each would need their own redirect. That would mean a separate redirect for each post type. Then there are the pages, each of those might need it's own redirect.

    I think I am assuming the amount of changes are huge, same with the complexity of the site structure(old and/or new). With a basic brochure website, I am sure one redirect would cover everything.
    Last edited by brandMatt; Nov 25th, 2015 at 07:56 AM.

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    Changes in Nav affect SEO?

    Quote Originally Posted by delstu View Post
    That depends! Why do they want to make changes? Who benefits?
    What kind of nav system are they using now? Is it text links, flash, or something else?
    They are using text links in the nav. The nav menu is just the actual pages on the site. Client wants to rearrange the Nav for appearance, but all page links will remain the same. Will that affect their page rank in Google?

  11. #10
    Senior Member brandMatt's Avatar
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    Read the whole thread.

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