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Thread: Pushing my site up the search rankings

  1. #1
    Junior Member esc4p3's Avatar
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    Question Pushing my site up the search rankings

    This is kind-of a SEO question.

    I've built my site at Home - Tibetan Spaniel Association in WordPress and I have uploaded the sitemap to the Google Search console, used Yoast SEO on all my pages and the site does get listed in search results quite well for such a small site. What I want is for people to land on my site and hang around, look on the site and speak to the breed experts listed on the site to get accurate Tibetan Spaniel information. Hence I wanted to create some more pages to drive people to the site.

    I decided to create an FAQ page which is largely based on questions being asked in Google - i.e. when you 'Google' Tibetan Spaniels, you get 'people also searched for....' recommendations. So I used these as a basis to create my FAQ's. I used a plugin for the FAQ's layout and created this page Frequently Asked Questions (FAQ) - Tibetan Spaniel Association

    Although the FAQ page contains all the info on one page, each FAQ does have its own unique URL, such as this one What can I feed my Tibetan Spaniel? - Tibetan Spaniel Association . I can see from Google Analytics that these pages have been visited a few times, although I know a few are my own visits! (FAQ page only went live earlier this month) I haven't yet uploaded a new sitemap to Search Console, but will do shortly. As the unique URL's are already being found within Google search, is there anything else I need to do? I was just surprised that the new pages were found that easily, and I think I'm being lulled into a false sense of security!

    Finally, the one place my site does poorly is when people search for "Tibetan Spaniel", often the site is way down the list. Is this just a matter of time, or is there anything else I could do?

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  3. #2
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    Now that is an open ended question. The best thing you can do for now is create more unique, high quality content - not just a restatement of what others have said. This alone will raise your site in the rankings.

    How many keywords on your list? Where did you find them?

    Come back after you have created more content and perhaps we can suggest another step.

    here are a few suggested by Google:
    Searches related to tibetan spaniel club uk

    tibetan spaniel for sale
    torfness tibetan spaniels
    tibetan spaniel dog show
    dragonsong tibetan spaniels
    lantana tibetan spaniels
    tibetan spaniel breeders florida
    westwind tibetan spaniels
    tibetan spaniel calendar 2019

  4. #3
    Senior Member bleau canon's Avatar
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    Exceptional content plays a major factor in search engines.

    About 16 months ago, two ladies that owns a business together that we managed, came to see us about building them a website, but not another one for their business. They're very religious ladies and they wanted a website they could do their personal witness on.

    It took us 8 months working with them to bring their website together. They're 8 month into posting their articles on their website and they're on the top of the first page in 13 search engines including the top three, Google, Bing and Yahoo.

    I noted you're using the Vantage theme which is very seo friendly. They're also using the Vantage theme.

    We've put no seo plugins on their site. They have a banner image that one of the ladies painted sitting on her deck looking at a stream on her property. They each use one page per article with only one image at the top on each page.

    On their Masthead they use 2 words that just happens to be major words in what they're doing. On the right side of the Masthead, where the "get in touch" thingy is on the Vantage theme, they put the title of their site.

    The 2 words on the Masthead are the 2 major words in their search string that people do a search on.

    delstu has given you some, that I would think would be, pretty strong words in anyone's search strings.

    Think about it. Are people searching for an association, or are people searching for the Tibetan Spaniel, and then an association shows up in their search string along with Tibetan Spaniels. I would also think you need to seo and get listed into Tibetan Spaniels, and other animal associations.

    The 2 ladies are driving people to their website with the 2 words on their Masthead. In the search engines it shows those 2 words and on the right side of those 2 words it gives the title of what their site is all about. Their Uniques and return visitors are growing everyday. The site has a lot of written content and images only where they need to be, at the top of their articles which sets the tone for their articles.

    Good luck with your site, beautiful animals.
    Last edited by bleau canon; May 18th, 2019 at 01:06 AM.
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    Bleau
    "Give the gift of life, Adopt a child, And an Animal"

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    Bleau always gives good advice, I just hope we are not getting ahead of ourselves. I was planning to drip-feed, one step at a time.

    Great content is your most powerful SEO tool. My favorite keyword research tool returns these keywords as the most popular:
    tibetan spaniel puppies for sale
    tibetan spaniel (this is the only competitive keyword)
    tibetan spaniels (Google treats singular and plural as the same)
    tibetan spaniel puppies
    tibetan spaniel dog
    tibetan spaniel pictures
    tibetan spaniel breeders
    tibetan spaniel information
    tibetan spaniel puppy for sale
    tibetan spaniel dogs
    tibetan spaniel face watch
    tibetan spaniel for sale
    tibetan spaniel dog custom photo
    tibetan-spaniels
    cheap tibetan spaniel

    Pictures and images are important. You should have one on each page.
    Members of your club could help a lot with your SEO. Ask them to upload pictures or videos of their dog, they can be in it too. And let them tell their story. Let them know you will feature them on the website.
    bleau canon likes this.

  6. #5
    Junior Member esc4p3's Avatar
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    Quote Originally Posted by bleau canon View Post
    Think about it. Are people searching for an association, or are people searching for the Tibetan Spaniel, and then an association shows up in their search string along with Tibetan Spaniels. I would also think you need to seo and get listed into Tibetan Spaniels, and other animal associations.
    Thanks all for replying. This is the key part I think, and really obvious and yet not so obvious when you're starting out. This website started life long before I took over as a site for the members of the association. BUT, I think it could be so much more.....I want to to start being pulled into searches for "Tibetan Spaniel", and maybe I can make that happen using some of the suggestions you've all made, or maybe actually.....I can't. The trouble is the association are primarily concerned with their members, but equally they do have the best interests of the breed at heart. I think this could be served by them attracting more people to the site and connecting more with the passionate breeders.

    They aren't used to creating new exciting content, it took me 3 months to get the FAQ page agreed and posted. But I won't give up yet. I need to sow some more seeds for new content, such as owner stories/blogs, photo galleries etc. The old site had virtually NO pictures and this one doesn't have many.

    I think perhaps having got the site brought into the 21st century, I need to revisit both the design and how to get new regular content.

    *scratches chin*......

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    Edited to remove inappropriate response. My bad lack of judgement.

    If you build a website, you must have a solid reason for doing so.
    Hurol Inan in Measuring the Success of your Web site
    When you design their website you need to know the purpose of the site, their expectations, what they want the site to do, and their goals as a minimum.
    Last edited by delstu; May 29th, 2019 at 11:15 PM.

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    How is it going with new content. You don't want big blocks of text (intimidates readers) but create lots of white space by using images and subheadings without removing any text.

  9. #8
    Junior Member esc4p3's Avatar
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    The latest content is this page Breed Appreciation Day - Tibetan Spaniel Association

    I'm going to be a bit hampered with new content because the club really only see the site as a way of doing club business, not promoting the Tibetan Spaniel in the UK as such. So the new page as an example, it is very much an information page, although I've tried to lay it out as best I can. They gave me the words they wanted to use.

    So I'll try to present the site and do everything I can behind the scenes to keep the site appearing in web searches where I can - but perhaps my own personal ambition of getting the site ranking better for the term "tibetan spaniel" is a bit heroic!!

    ps. I didn't see your inappropriate response, so not to worry! ;-)

  10. #9
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    OK, I understand the constraints you are working under. I see where that can be frustrating.

    So what is the club's business you speak of? This new page is promoting something; how do they plan to get sign-ups or even get people to come to the page? Why do they set up a stand at the very successful DISCOVER DOGS exhibition?

    In general, who are the members of the association? Are they breed judges? Do they wish to increase membership?

  11. #10
    Junior Member esc4p3's Avatar
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    The business, as with any dog breed club, is to have a club, run breed dog shows a couple of times per year, liaise with the kennel club to help define the breed standard and work to alleviate any health issues with in the breed. Members of the club pay a small annual fee, which pays for the activities of the club and for them to put on the dog shows each year. They may make a small profit, but this is just a small backup fund on a "just in case" basis, rather than being a proper commercial business. This wiki page gives a good description https://en.wikipedia.org/wiki/Breed_club_(dog)

    The new page from my last post has been published via the groups Facebook page, it is mainly aimed at the club members, but has been shared beyond that to others such as judges of dogs around the UK.

    I'm not sure where in the world you are from delstu? In the UK, the Discover Dogs exhibition is held twice per year, once at Crufts (Birmingham) and once in London as a stand-alone exhibition. Its purpose is to showcase all the different dog breeds so that prospective owners can come along, meet the dogs, meet the owners and get first hand what it is like to live with this dog breed and understand whether the breed is for them. It is also a great place generally for dog lovers to go along to just for the experience.

    The members of the association are mainly owners of Tibetan Spaniels who show their dogs, some who own them as pets and also some who may be dog judges. I'm sure they would like to increase membership because this, in turn, increases their income and allows them to do a bit more as a club in terms of supporting its members. But as I said earlier, we aren't talking about a proper business, so it won't be seen as "more members equal more profits".
    Last edited by esc4p3; May 30th, 2019 at 08:46 AM. Reason: typo


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