Register

If this is your first visit, please click the Sign Up now button to begin the process of creating your account so you can begin posting on our forums! The Sign Up process will only take up about a minute of two of your time.

Results 1 to 4 of 4
  1. #1
    Senior Member
    Join Date
    Nov 2005
    Posts
    488
    Member #
    11940
    A voucher worth 40% off wine and champagne -- intended for suppliers of Threshers -- leaked onto the web. The illicit nature of the move made the "mistake" all the more effective.

    Thresher thinking makes a case the so-called leak was instead a bold marketing move.

    If it was a mistake, it's not marketing or design ...it's a mistake that happened to turn out well. If the voucher was designed to be leaked, then it would be brilliant viral marketing.

    Design Noir and What Makes Something Viral

    Design Noir The seedy underbelly of electronic engineering
    contains a core concept of what makes something viral. That idea is controversy.

  2.  

  3. #2
    Senior Member
    Join Date
    Jan 2010
    Location
    bangalore
    Posts
    189
    Member #
    20785
    Great idea .To lure customers with the discount coupon.It can be collaborated along with email marketing to target a lot of audience.

  4. #3
    Eve
    Eve is offline
    Junior Member
    Join Date
    Jun 2010
    Posts
    16
    Member #
    22340
    Liked
    1 times
    Such is the risk of viral marketing. Whether accidental or deliberate, the risk to the company's reputation was avoided due to success, which nobody could have guaranteed.

  5. #4
    Senior Member
    Join Date
    Nov 2005
    Posts
    488
    Member #
    11940
    Whether accidental or deliberate, the risk to the company's reputation was avoided due to success, which nobody could have guaranteed.
    Companies take risks all the time. One of the biggest risks is the illusion of risk reduction.

    What were derivatives? Risk reduction instruments --- which just so happened to take down the world economy.

    Given that, what Threshers did was downright risk averse.


Remove Ads

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
All times are GMT -6. The time now is 10:47 PM.
Powered by vBulletin® Version 4.2.3
Copyright © 2019 vBulletin Solutions, Inc. All rights reserved.
vBulletin Skin By: PurevB.com