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  1. #1
    Senior Member bamme's Avatar
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    Aug 2009
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    Hi everyone

    I'm a beginner who's recently watched "Lynda.com Google Analytics Essential Training". Ive been asked to try my hand at the more indepth uses of analytics for clients at my work, as I'm the only one really familiar with analytics at all. In the past I have only used analytics as an insight into SEO really.

    The websites I have to practice with are 2 design-oriented sites, which are small websites that don't have clear conversion points - they don't sell anything and nor is there a contact form.

    I guess one thing I could set up is a basic goal/funnel with people hitting the homepage, going to any portfolio landing page (web, print, graphics) and then to subpages, to show that calls to action on the site prompting the user to explore deeper, are working. Thats just an example though..

    Can anyone else suggest any goals or specifics to monitor for this type of site?

    Or any tutorials on the web which will guide me thru setting up some basic custom reports?

    I'ts a hypothetical situation really - not much marketing will be going into directing people to the site or website activity, so no huge, revenue-oriented goals can really be set, but just to get me going with practicing so I get used to things when it comes to making custom reports, and setting goals, for bigger clients which will have more actionable results?

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  3. #2
    Unpaid WDF Intern TheGAME1264's Avatar
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