Register

If this is your first visit, please click the Sign Up now button to begin the process of creating your account so you can begin posting on our forums! The Sign Up process will only take up about a minute of two of your time.

Results 1 to 6 of 6
Like Tree1Likes
  • 1 Post By Webzarus

Thread: Website Client Attraction

  1. #1
    Member
    Join Date
    Aug 2013
    Posts
    36
    Member #
    37005
    Liked
    4 times

    Website Client Attraction

    Websites of course, are usually created with a target market in mind.

    As a web designer representing a (web design) company, would it not make sense then to market not only your skills but interests via your business site to a specific group of clients?

    (I am thinking of this as a constructed niche)

    For those who are already doing this, what make or break the defining aspects of common client groups?
    A group being that in which a number of people are similarly associated by the same interests, for example, in your local city there might be say 20 clients. 10 Of these might be interested in sports, the other 10 interested in gardening.

    So if you were to focus a greater effort of marketing the businesses site to a specific type or many types of these groups, do you think that you would see an increase in the number of websites with the topic of say sports or gardening?

    The ways in which I mean marketing the businesses website are that of simply adjusting the site to involve more of the topic's feel, maybe using more of the topics photos (such as sports photos)?


    As my understanding of marketing in web design I have always thought that you simply showcase the skills and opportunities with the business site itself. I suppose this trail of thought is more of an underlying message for the client that says "Yes! I am the best company for you, but perhaps not so much for the other guy over there."

    I understand this would be limiting to opportunities for work, however feel that there would be some positive aspects also.


    I have been thinking about this for the past few days, and would imagine half of this thread doesn't make sense, but nevertheless, if you have tried or thought about this please leave your thoughts below!

  2.  

  3. #2
    Senior Member Webzarus's Avatar
    Join Date
    May 2011
    Location
    South Carolina Coast
    Posts
    3,322
    Member #
    27709
    Liked
    770 times
    So where's the question ?

    What I read was a multitude of theories

    If you're seeking a "silver bullet" answer to web marketing, don't waste your time.

  4. #3
    Unpaid WDF Intern TheGAME1264's Avatar
    Join Date
    Dec 2002
    Location
    Not from USA
    Posts
    14,485
    Member #
    425
    Liked
    2783 times
    He's 17, WZ. Gotta go easy on the youngins.

    I think the question is "how do you approach marketing...from a generalistic point of view, or from a niche point of view?"

    The answer is...it depends. If you have a geographic area in mind that's relatively small, then a generalistic approach is pretty much all you have. If you're selling services to your hometown and your hometown is 500 people and 200 dogs, you hit everyone up that you can. If, however, you've got larger physical goals in mind, then a niche might make more sense.

    It also depends on what you have to offer. For example, AlphaMare offers a lot of WordPress stuff, so her niche is that. I'm a custom code warrior among several other things, so my niche is very drastically different.

    Ultimately, though, the answer lies in you. The good news is that you're 17 so you've got all kinds of time to figure that out.
    If I've helped you out in any way, please pay it forward. My wife and I are walking for Autism Speaks. Please donate, and thanks.

    If someone helped you out, be sure to "Like" their post and/or help them in kind. The "Like" link is on the bottom right of each post, beside the "Share" link.

    My stuff (well, some of it): My bowling alley site | Canadian Postal Code Info (beta)

  5. #4
    Member
    Join Date
    Aug 2013
    Posts
    36
    Member #
    37005
    Liked
    4 times
    Yeah, I have talked to people regarding niches for product sales before however, was interested to know if anyone had explored the possibility of accessing a certain niche via styling your site towards it.

    At the moment I want to do some odds and ends while i tweak the site and do all the planning and prep to set myself up. Marketing really interests me and I have found a whole heap of local business around my around without an online presences. Because of this I put myself up on the local craigslist offering simple page tweaks and re designing etc (small things).

    Thanks for the feedback!

  6. #5
    WDF Staff AlphaMare's Avatar
    Join Date
    Oct 2009
    Location
    Montreal, Canada
    Posts
    4,570
    Member #
    20277
    Liked
    878 times
    There are a couple of ways of looking at the idea of a niche - TheGame is talking about how we create sites, what software or coding skills we bring to the market - that's one definition of a niche.

    In a more general way, my niche is local small businesses and individual professionals, and my main selling point after my portfolio and skills, is that I am the whole team, and each of my clients gets individual and personal attention from me.

    I also have a separate site set up, kind of like a subdivision of my main business, where I offer web services to cater specifically to people who work in the horse world. That's another, very specific niche, and one that I came into simply because I have spent over 50 years working with and playing with horses myself.
    Good design should never say "Look at me!"
    It should say "Look at this." ~ David Craib


    http://digitalinsite.ca ~ my current site . . info@digitalinsite.ca ~ my email

    If you feel that someone's post helped you fix your problem, answered your question, or just made you feel better, feel free to "Like" their post. The "Like" link is at the bottom right of each post, along side the "reply" link. And if you are being helped here, try to help someone else - pass it on!

  7. #6
    Junior Member
    Join Date
    Sep 2013
    Posts
    2
    Member #
    37166
    Ask the market what it wants and listen.


Remove Ads

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
All times are GMT -6. The time now is 05:01 AM.
Powered by vBulletin® Version 4.2.3
Copyright © 2019 vBulletin Solutions, Inc. All rights reserved.
vBulletin Skin By: PurevB.com