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  1. #1
    Junior Member Tronoku's Avatar
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    I built this website for a company looking to create 3oz water bottles for airline flight. I would like to hear your opinions in regard to design, layout, etc..
    Other than these flaws (which are currently in the process of being fixed)
    • Link images too small
    • Page descriptions incomplete
    • Contact us page incomplete
    Thanks for your time.
    p.s. great website/forum you guys got going here.

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  3. #2
    Senior Member
    Join Date
    Nov 2005
    Posts
    488
    Member #
    11940
    The sportswear stock photograph is misleading for sending a clear marketing message. This isn't about sports or active lifestyles -- unless your idea of an active lifestyle involves standing in lines and sitting on planes.

    The product is a specialty product targeting a niche --- airline travel. Anything else causes misunderstanding of what the product is and who it is for.

    You want, if anything, stock photography of airline travelers. You want to agitate the problem of having your regular water bottle confiscated. And you want to show things like how to use the empty bottles to portion out your other things, like shampoo or what have you -- without having to hunt down and buy expensive travel sized specialty products.

    Let me repeat this. Having a sports woman to promote 3oz water literally makes no sense. Even if the goal were to try to tie this to the larger sports drink category ...that makes no sense. It's just not feasible consumers are going to think a 3oz bottle -- and she's not using that size in the photograph -- will satisfy you after, during, or before a workout.

    If you were going to think about visuals, don't study sports drinks, study something like Airbourne. Even with its recent woes, at least Airbourne knows what market it is going after. You'd talk up the immunity-boosting and jet lag suppressing qualities of the water instead.

    The site is typical - generic pretty. This makes it "pretty pointless" for marketing. You need to understand how a narrowly focussed product needs narrowly focussed visuals to support the marketing message. The generic pretty "in the ball park" category images won't fly here.

    Aesthetically - okay. Aesthetically correct - off target.

    Designers need a serious course on branding and marketing communication, positioning and visual communication. Because frankly I've run into too many people who need to take their game up a level (or two).


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