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  1. #1
    Junior Member aperez's Avatar
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    Workin' on this new layout for a FedEx promotion. Let me know what you guys think.

    Don't hold back!
    Attached Images Attached Images

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  3. #2
    Senior Member Shani's Avatar
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    Nov 2004
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    I don't have an issue with the layout, but it does not appear to follow their style or philosophy. But, some companies throw that out the window for promotions.

    FedEx's site is white, clean, light.

    Yours is dark, busy, and heavy.
    Shani

    I have an eye for detail like you'd never believe.

  4. #3
    WDF Staff smoseley's Avatar
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    DC, it's following the FedEx Racing design guidelines, which differ vastly from corporate.

    See here for an example: http://fedex.com/us/sports/fedexracing/

  5. #4
    Senior Member Shani's Avatar
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    My mistake, thanks for the link Steve.

    That being said, I still think the layout is too dark. Currently there is a lot of orange to brighten everything up. Aside from that, the two layouts are very similar (the top parts at least).

    The "heaviness" I referred to earlier is still applicable... I'm talking about the shine, the curves, the icons... things like that.
    Shani

    I have an eye for detail like you'd never believe.

  6. #5
    WDF Staff smoseley's Avatar
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    Shani, I see where you're coming from. If you see the design at full scale, and on a black background, it looks really hot. You can't see some of the textures at this scale, and the white BG of WDF washes out a lot of the color depth.


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