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Thread: CSS & SEO

  1. #1
    Junior Member terrytibbs's Avatar
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    can CSS affect SEO by using certain code types


  3. #2
    Join Date
    Aug 2008
    Chicago IL, USA
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    by code types you mean?

    CSS can effect SEO though, like if you insert a bunch of keywords at the top of your document and hide them with CSS, you will be flagged for keyword spamming, and similar such things.
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  4. #3
    Senior Member
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    CSS itself doesn't affect SEO; however, if you build your page with good practices in mind, leaving presentation to the CSS and focusing on structure in your HTML, you will get some SEO benefit out of it simply by structuring your page well (using headers appropriately and such).

  5. #4
    Junior Member designgenies's Avatar
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    Search engines use what is called “top down” logic in looking at web pages. They look at your code, not the visual display that users see. Human eyes are drawn to the page content right away, even when there are other things on the page. Search engine robots do not see things the same way, but, they are logical and predictable once you understand them.
    You have most likely seen search engine results that do not make sense because some obscure content gets displayed instead of the actual content of the page. I will illustrate top down logic so you can understand how to make CSS work for you.
    In the mind of a search engine, the gist of your web page is determined first by what content is at the top of the page. If you start with certain words, they appear often throughout the page, and then again at the bottom so it is essentially your closing point, that, in the automated brains of a search engine is what your page is about.
    Your well trained eyeballs will probably look for a title, then read the content; so to you, this is the top down logic of the page. Read your HTML code from the top down. You may be surprised how far you have to scroll before you get to the real content, and, how much other “content” a search engine will see first. If you use tables for layout, the top down logic of your code looks like it has the legs cut off and the place settings are on the floor.
    Using CSS, you can organize your code so the search engines see your real content first regardless of where it appears on the page.

  6. #5
    WDF Staff smoseley's Avatar
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    The last post is nonsense. Any manner of trying to "trick" search engines, with time, will negatively affect your rankings. This is a persistent fact in the realm of SEO. Even if it's not a blacklist item today, it could be tomorrow.

    Best advice to follow in SEO (should be the "golden rule" of SEO):

    Get your rankings by creating valuable content, not by using sneaky tactics. <--- Always works, even if valuable content is a little harder to produce than sneaky tactics and BS content (which don't help your site sell stuff, anyway!).

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