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  1. #1
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    Hi, I would really appreciate it if you guys in the industry would cast your eyes over our new website.
    http://www.designerlightsonline.co.uk/
    We have spent what seems like forever sortring out all the silly little issues.
    The main question to all you web designers is, do you think that this site is up to the current web standards of an e-commerce site??
    The problem is the people who are givng me feedback on the site are all involved with it and thus cannot get an objective view point on it.
    I know this is the wrong way round, asking for your views at such a late stage, I just would really appreciate your opinions.
    Many thanks
    Des.

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  3. #2
    Senior Member
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    Nov 2005
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    You know the way to decide this? Do proper user testing. The reason for going round and round about a thousand design decisions is rank speculation on who the user is, and what the user wants.

    Everyone, including the janitor, has equal advice because nobody is properly advocating for the site user.

    The background being used is distracting. The layout doesn't have the visual flow to lead the eye through the layout. Navigation is brand centric, not user task centric. Lighting products? C'mon. The user thought they were navigating to lighting products when they clicked the SERP on Google.

    The user is on the site to solve a specific lighting problem. The navigation simply makes more problems.

    Observing users encountering this site would do wonders for future problems -- after the firings that is. I would hazard a guess at the chagrin when users ask why you don't have a shopping cart.

    No ...don't point it out. You won't be there to point out the "user errors" where you deviate from basic best practices users have grown accustomed to. I see the shopping cart. Users quite probably will have a tough time of it.

    From the site, I can write a script how this project went.

    Consequently there are simply too many ecommerce errors, usability errors, and best practice errors to even summarize in a review. You'll find that out soon enough.

    Meanwhile, while instructing the replacements for your current design team, allow me to suggest some resources...


    eCommerce & Shopping Cart Usability: 21 Best Practices Head slappingly obvious, it's a laundry list of what's not on the site.

    Google is a modern wonder ...isn't it? Sometimes that gets lost in the user vacuum these projects develop in.

    Using Wireframe Prototypes to Improve Visual Flow and Web Page Layout

    Visual Merchandising And Web Site Catalog Copy visual merchandising is everything monkeying around with photoshop and making navigation for Google instead of users isn't. Visual merchandising comes out of testing for eccommerce patterns. Designer whims and political pull ...not so much.

    Calling All Designers: Learn to Write! Copy sells. Text is interface. From A List Apart, "for people who make web sites" and authority in the field of web design. Used correctly, copy also allows you to develop navigation for humans.

  4. #3
    Senior Member
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    Dec 2008
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    Forgive me, but...dont you think your being to harsh? "YOUR DOING IT ALL WRONG" ...jesus man..were here to help each other not tear each other a new one, how bout suggestions without all the arrogance?
    anyways my two cents:

    i do agree with the above post in the sense that the background is a little distracting. mainly the words. it also seems really bright, but maybe cuz im in a dim room, tone it down a bit possibly and get rid of the words.

    i dont agree with the above poster on the navigation menu, its simple enough and easy to find, and its easy to see what page youre on, however i dont quite like the red/green in the low energy and contract light it seems misplaced.

    on the home page, the featured product and featured project images are different sizes, throwing off the alignment of the images, text beneath them, the horizontal rules. it looks a little unprofessional, make the images the same size.

    I also agree with the shopping cart: hard to find, barely noticeable, users may have a hard time finding it.

    Navigating between some of your pages ie Showroom to Lighting projects there seems to be like a 5pixel shift, this is kind of distracting too. try to fix it if you can.

    I clicked a product image and was taken to the product specification page..when i went to go back, i was looking for a link that said <Back...doesnt exit..this was a little odd for me.I honestly said to myself uhh wheres the back button lol...

    anyways, there are some issues to iron out.
    but i think the design is a good baseline.

    just iron out the issues.

    hope i helped

  5. #4
    Junior Member
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    Many thanks for the feedback so far.
    I personally agree with many points raised by "DC856". I have to admit that there are too many people working on this project who do not have either technical knowledge or any formal design training, and I think it shows.

    Thanks to "aburningflame" A bit of positivity is great!!!! Just what I need on a monday morning.

    Well so far I take onboard the issues about a Back button and the background being too much!! These are the 1st things I am going to try and get sorted. If I can convince the team.

    Other issues are a bit harder to sort out but I am currently about to start reading all the links you guys suggested......... hopefully I can understand what needs to change and convince the powers that be that change is a good thing.

    Thanks again for your input, and if you have something to say about the siteplease let me know

  6. #5
    Senior Member
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    too many people working on this project who do not have either technical knowledge or any formal design training, and I think it shows.
    One way to reduce this to a manageable level is user test results. When user veto something, it's hard to argue.

  7. #6
    Senior Member
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    "The page cannot be displayed" is displayed when I click "Low Energy Lighting" link below.

  8. #7
    Senior Member
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    Might wanna run your pages through the validator.
    http://validator.w3.org/check?uri=ht...tsonline.co.uk
    Quite a few issues that may break it in other browsers.

    If you dont know how to fix the errors, here you go:
    Youre missing a <head> tag before your title.
    Also the character & should be in html as &amp;
    Take out the language attrib from your script tag
    Include the alt attribute for images (for people with images turned off, or text only browsers etc).
    Close all your tags - e.g <img src="test.jpg" alt="test image"/> or <br/>

    not sure if you care about these things, but you did mention being standards compliant these things may or may not break the functionality in certain sites, + its always good to be up to date with standards. COME ONNNN GREEN BOX (valid) lol

  9. #8
    Junior Member jimet's Avatar
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    I think your site looks great. There are a few small things here and there but nothing that hasn't already been mentioned. I take it lighting is your keyword.

  10. #9
    Junior Member
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    Feb 2009
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    Many thanks again for your opinions.
    I am working on the link that does not work. I am strugling to sort this but will get it done.
    Cheers again for the validation info. Again more work to do.......ho hum
    Thanks again for all your views


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