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  1. #1
    Senior Member medlington's Avatar
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    Hi,

    Just finishing a site for a company offering specialist electrical services in the UK. The brief was to make the site very clean and simple with the information clearly available. The images are still not confirmed and as such still carry the Istock watermark.

    Metec Technical Services Ltd - Building Management Systems and Electrician Services

    any feedback would be appreciated.

    cheers

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  3. #2
    Senior Member
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    information clearly available
    It really isn't clearly available information.

    Rather than any kind of team, the impression is of exactly two people. If a claim is made like "energy efficient control system," that's an empty claim. Typical advertising hype, but not suitable for engineering or information. To make this information, you would say industry average for a particular control is X and yours is 12% less energy, paying for itself within eighteen months on energy savings alone.

    Flexible. Suitable and Reliable components. Not information.

    You think clients will "fill in the blank" for their specific application -- and do the heavy lifting. This way the firm can be anything and everything to everyone. In practical working application, the clients resent filling in the blanks, and came to your site specifically to get the details missing from the site.

    Explain something. ...Anything. Try to differentiate from the competition. For example, explain your focus on ergonomics and information design means your controls reduce user mistakes.

    Explain how your specific four stage requirements gathering process means clients get their projects done faster, without miscommunication.

    And have past clients tell your story and put up either customer case histories or a series of white papers targeting real client segments. Right now the firm seems a jack of all trades, master of none ...one step up from a rusty pair of pliers and a pickup truck.

    Explain how your client login section allows expert project management and complete overview and cost control.

    Put up an image -- of a control panel -- and have image callouts detailing what your competitive advantages are. When you are selling control panels, under no circumstances should you put up a generic stock photo of someone else's control panel.

    You need to check out the Content-Free Buzzword-Compliant Vocabulary List

    The site doesn't speak to anyone about anything. It's an overly wordy open for business sign. Brochureware would be more informative. When a site doesn't speak to actual potential customer needs and benefits, it does the firm a disservice.

    And I say this as someone with an electrical engineering education and experience with quality control, not graphic design.

  4. #3
    Senior Member Dorky's Avatar
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    you have some text overlapping
    Attachment 3126
    Attached Images Attached Images

    while($get_it !== true){ continue; }

  5. #4
    Senior Member medlington's Avatar
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    Thanks Dorky,

    Just out of interest what browser are you using? It seems to have substituted the fonts which is causing the overlap.

  6. #5
    Senior Member Dorky's Avatar
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    i am using firefox 3.0.10 sir.

    while($get_it !== true){ continue; }


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