Automotive eCommerce Design

[Brad Grinder]

Hi guys, first post here. I designed this for a client and would love any constructive feedback!

[TheGAME1264]

Well, having never heard of these bulbs before, I'll say that your site is definitely original, which means you passed the first checkpoint.

The layout's clean and simple, and I like the color scheme overall. I might go with a darker blue against the white if only for reasons of contrast (a general rule of thumb is that if something contrasts well on a dark color, it generally doesn't contrast well on a light one).

First thing: cut down on your home page text. Move what's there to FAQs and provide the short version of it if you have to (although I'd get more into say a comparison chart of HID bulbs vs. regular ones...I still don't see the difference other than "they're brighter").

A video demo of the lights working at night is probably in order. I'm normally not a big fan of video, but in this case, a YouTube clip of a souped-up car driving along a dark road at night would really show off your product.

If you're going to list makes and models, that's fine...but only list the makes and models you sell. I picked a make/model and was told that you didn't sell it. You're better off not listing it at all if that's the case.

For the links on the content area, I'd use a blue for them or at least underline them. There's nothing obviously distinguishing them from plain text.

That's about it from my point of view for now.

[naynay447]

On random parts of the site, I get a paypal error when checking my cart.

"PayPal cannot process this transaction because of a problem with the seller's website. Please contact the seller directly to resolve this problem."

Be sure everything is in order. Forget all the contrast, color, blah, blah, blah...if a fraction of people attempt to pay and get that, you are losing money.

[TheGAME1264]

Nice catch, man! I didn't even think to check that!