eCommerce site for Equestrian shop

[Zach Townsend]

Hi all,

I have attached a design for a shop that sells horse and country equipment, and I would love to get your feedback on it.

You can see it here: https://www.dropbox.com/s/2ut0ozkf5m...rame%20v03.jpg

Look forward to you replies.

Zach

[Zach Townsend]

Anyone?

So lonely....

[TheGAME1264]

It's a short/holiday week here in Canada. That's my excuse for not looking at it.

The layout itself is okay for the most part, although somewhat confusing...if this is a horse site, why is there a "for your dog" section? A horse is a horse of course of course.

Not really feeling your colours, either. They're too light and not really "horsey" (brown, black, white, grey) colours.

That's about as much feedback as I'm capable of giving for a wireframe. It really depends on what content you have in there. Mind you, in this particular case I'd have a bit of a tough time reviewing it with content since I can't watch horse racing or equestrian sports...I saw a horse whipped to the point where it suffered a heart attack and died when I was 12 years old.

[Zach Townsend]

Thanks for your feedback Game,

I agree with the colour scheme - I had to base the colour scheme on the logo and I found it extremely difficult to find a way to balance the colours to give a "horsey" vibe - especially the deep blue part of the logo. I might discuss this with the client *cough*(my aunt)*cough* - other than that do you have any tips on dealing with difficult colour schemes?

The part about the dog - yes this might be confusing - basically this website is for a small equestrian shop in the English countryside - so the audience will generally be middle-class woman who live in the countryside and love horses - these people will invariabley be into dogs as well. I agree it might be better to put it into a more low-key place on the page to avoid confusion.

Another thing I have been fretting about is the typeface - anyone got any tips on choosing a font scheme that works well together?

Thanks for your feedback.
Zach

[TheGAME1264]

Not really...I'm not a designer as such (I'm a developer). I evaluate things more when I see them with content, etc. I would suggest more of a serif font for headers, or possibly something scripty from the Google Fonts library if you can find one that doesn't look like a bag of crap (a lot of them are awful when they're not anti-aliased).

[Web Outsourcing Gateway]

Take a look on this collection of fantastic designs for e-commerce website, you may find a good inspiration here http://www.uxde.net/2012/03/12/30-in...e-web-designs/

[AlphaMare]

(as opposed to a strictly

... I had to base the colour scheme on the logo and I found it extremely difficult to find a way to balance the colours to give a "horsey" vibe - especially the deep blue part of the logo. I might discuss this with the client *cough*(my aunt)*cough* - other than that do you have any tips on dealing with difficult colour schemes?

The part about the dog - yes this might be confusing - basically this website is for a small equestrian shop in the English countryside - so the audience will generally be middle-class woman who live in the countryside and love horses - these people will invariabley be into dogs as well. I agree it might be better to put it into a more low-key place on the page to avoid confusion.

Another thing I have been fretting about is the typeface - anyone got any tips on choosing a font scheme that works well together?

As a designer who also owns and rides horses, I'd suggest you take a drive out to the site owner's shop and look at the stock. There are a couple of colour palettes that are very common to the horse blankets and such that we use - navy, hunter green, maroon, and black watch plaid are all fairly common. As it stands now, the banner is not terrible, but it's a very "Kelly" green - maybe you could think about green grass with black horse silhouettes?

I agree that dogs are generally an integral part of most horse people's lives, and having a section of the site that caters to the canines is a good idea - one stop shopping is always popular.

If you want to PM me I can give you a couple of links to some online equestrian shops that I purchase from regularly - perhaps they will help to give you some ideas.

@Game - I am so sorry you had such a terrible experience when you were young! But please believe that there are those of us who are actively involved with horses in our lives, who are working to have stricter animal rights laws passed, both here in Canada as well as elsewhere in the world. I do a pro bono website for a horse rescue facility.

[Noteleklabs]

it's awesome! just please when your done, don't use watermarked images, ok?