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Thread: Brochure Design

  1. #1
    WDF Staff m3n0tu18's Avatar
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    Hey Guys,

    What do you think of this folding brochure i've created? Any Critisms

    Ciao!
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    Senior Member Fireproofgfx's Avatar
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    I like the darker version a lot better. The grass/blue sky doesn't fit the branding where the darker version does. When you think Draft dispenser you think of a bar setting which in the darker version you capture perfectly and the photo that is used looks like people actually enjoy the product. I also like the 1,2,3 points it hooks you and says read me. Your lower opacity rectangle border behind the main rectangle on the bottom isn't centered properly to heavy on the bottom unless that is what you planned to do which I don't think you did, just a simple oversight.

    The quote is probably provided by the client but it needs to be changed. When I read it the first time I had to re-read it to make sure it really said what it said. Then I went to read it again and again had to do the same.
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  4. #3
    WDF Staff m3n0tu18's Avatar
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    Quote Originally Posted by Fireproofgfx, post: 239652
    I like the darker version a lot better. The grass/blue sky doesn't fit the branding where the darker version does. When you think Draft dispenser you think of a bar setting which in the darker version you capture perfectly and the photo that is used looks like people actually enjoy the product. I also like the 1,2,3 points it hooks you and says read me. Your lower opacity rectangle border behind the main rectangle on the bottom isn't centered properly to heavy on the bottom unless that is what you planned to do which I don't think you did, just a simple oversight.

    The quote is probably provided by the client but it needs to be changed. When I read it the first time I had to re-read it to make sure it really said what it said. Then I went to read it again and again had to do the same.
    Thanks dude,

    The issue is technology innovations is a re-seller in the UK for this company. and the current site has that colour scheme. So I am not sure if i can get away with changing the front side :/

    Yep your totally right, it was an oversight... Trust me to design something at 3am! I shall make amendments and properly be naming the Ai Layers, it was just a quick mockup lol!

    How did you read the quote? I presume you meant the one at the top right of the darker side?
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    Senior Member Fireproofgfx's Avatar
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    Oh.... It is a front and a back, I thought about which one is better.... I still don't like the grassy side lol.. They are night and day different and for what the product is, the inside works the best.

    Well shoot, let me critique the outside now. You need to change the Now you can to white or at least a lighter color. As it stands right now it grabs my eye first instead of the quote and all I see is "NOW YOU CAN" like it is giving me permission to open the flyer, where if I read the quote first I would have a different take on that line.

    I read the quote as saying "Customers talk to their friends about it" as in telling customers to talk to their friends about it but then it says "and are bringing them out...." It just doesn't jive but maybe it is me.

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    WDF Staff m3n0tu18's Avatar
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    Quote Originally Posted by Fireproofgfx, post: 239655
    Oh.... It is a front and a back, I thought about which one is better.... I still don't like the grassy side lol.. They are night and day different and for what the product is, the inside works the best.

    Well shoot, let me critique the outside now. You need to change the Now you can to white or at least a lighter color. As it stands right now it grabs my eye first instead of the quote and all I see is "NOW YOU CAN" like it is giving me permission to open the flyer, where if I read the quote first I would have a different take on that line.

    I read the quote as saying "Customers talk to their friends about it" as in telling customers to talk to their friends about it but then it says "and are bringing them out...." It just doesn't jive but maybe it is me.
    A lighter colour. So a cyanny style?
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    Senior Member Fireproofgfx's Avatar
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    Do you see what I mean? When you first look at the flyer (Front), what is the first thing that catches your eye? Maybe the logo does but after the logo the black text does. So I would recommend changing it to white so it doesn't stick out. I see what you were doing, by using colors from the logo to blend it all together but the black text will grab the viewers attention in this case.

    I thought maybe you could change the quote to Black and then the "Now you Can" to white but then I think with it floating down below by itself it might still grab your attention.
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  8. #7
    WDF Staff m3n0tu18's Avatar
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    Senior Member Fireproofgfx's Avatar
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    That works a lot better. The quote catches my eye first. I would also try making the quotation marks the same yellow as the light bulb to pull it all together with the logo, and make them 3-5pxl smaller.
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    Senior Member Alanna Baxter's Avatar
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    I find the watermark "t-innovations" very distracting. I just can't get past it. It's a little too much for me.

    Other than that, I think it's a good brochure.

  11. #10
    WDF Staff m3n0tu18's Avatar
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    Quote Originally Posted by Alanna Baxter, post: 239727
    I find the watermark "t-innovations" very distracting. I just can't get past it. It's a little too much for me.

    Other than that, I think it's a good brochure.
    Thats good, thats what they are meant to do Watermarks will be removed before print... I put them on to prevent plagurism.
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