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    Do you think eye tracking data is useful for designers?


    I'm not a designer but I know a lot about eye tracking in human behavior research. I would like to know:
    how do you see eye tracking test on your design? is it useful?

    The companies that build eye trackers saying that it is useful (link) but i wanna be sure by myself.

    I made an online eye tracking system but not sure if designer directly can benefit from it. I would appreciate any answer on this topic and to make it easy i made my system free to use at least for beta version so feel free to test eye tracking data if you never done it before


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