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  1. #1
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    This post is more specifically directed towards Indian e-commerce website trends.

    The current site I'm working on is
    So we originally decided not to have a complicated header navigation menu.and frankly ours can't get any simpler.

    Now think of yourself as someone looking to buy a ring on Online Jewellery Shopping Store India | Buy Gold and Diamond Jewelry with Latest Designs 2014 | website). What do you first do? Do you scroll down to find Rings specifically? or do you just hover over the navigation menu delving deeper, hoping to find, and nowadays more like 'expecting' to find, your needed category?

    Every major ecommerce site has overwhelming nav menus(Indian websites). Seems like Its a way of defining what my site is capable of providing. And honestly speaking its the fastest way to search for a category.
    A detailed menu can convert a customer within 5 seconds. But then it can also send him off in the same time. So obviously your site needs enough variety and segregation to pull this off.
    Still now its becoming apparent that no one wants to scroll a page, on Online Shopping India Mobile, Cameras, Lifestyle & more Online @ for example, unless you're on a collection page. Makes you feel like a home page is never actually completely looked at. Since anyway content on a home page depreciates as you scroll down.

    We currently have a 50% bounce rate on the landing page. I have a feeling it might be something to do with our simple nav.


  3. #2
    Unpaid WDF Intern TheGAME1264's Avatar
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    Dec 2002
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    I'm not Indian, and I can't speak for anyone else...but I hate this new scrolling trend of trying to "lazy load" products. It's awkward and as you said, people generally don't want to scroll.

    The simple menu isn't a bad thing. My issue with your home page is that you don't show featured products right away. You have a category browse. Put a featured special above that. That might convert better.
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