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  • 1 Post By BelCloud

Thread: Online Balloon Retailer

  1. #1
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    Wink Online Balloon Retailer

    I am currently reviewing our online presence - Innovative Balloons

    Any design critique, suggestions, general feedback would be most appreciated as well as more technical feedback related to SEO etc. Your help will be really appreciated as I look to refresh our online platform.

    Many thanks!


  3. #2
    Junior Member BelCloud's Avatar
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    Apr 2016
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    The first thing that comes to mind is that there is no search button, which for me is kind of a deal breaker. Maybe the customers do not have enough time to look at all products. Your facebook link does not work.
    When I click on the phone number nothing happens. try to make it in the following format number which opens the application designed to open +tel extension.
    A contact email and whatsapp number would be awesome. People love to contact people online, by phone it is a big awkward.
    The white background is a bit hard on the eye. Try to make a more mellow colour.
    I would like to see the newsletter without being logged in.
    The directions right or left on the front page above our most loved do not work.

    For SEO try to make a more friendly page with more text and unique content which can help you gain more leads.
    turboguy likes this.

  4. #3
    Senior Member hiitsme's Avatar
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    Apr 2015
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    Hi agree that navigation needs improvement - it is hard to find something specific at the moment. A search bar is really needed, besides, users should be able to filter by size, colour, theme etc.

  5. #4
    Unpaid WDF Intern TheGAME1264's Avatar
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    Dec 2002
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    Okay guys...while a search can be a useful function for a large product catalog(ue), this site has a small listing of products. So it's not as though users are going to have to spend much time browsing. They can go through everything in a matter of about 2 minutes.

    Mind you, this leads to the deeper problem...the product. James, you're offering custom balloons, and from the looks of them you do some great stuff. The thing is that I only know that because I saw your Instagram link. The gallery really should be on your site and not Instagram's, unless you're using Instagram to funnel visitors and not the other way around. I would suggest having both and the ability to allow for a custom quote form where people can tell you what it is that they want. Alternatively, show off your work and say "if you want this, contact us at 0151 374 2575 and mention Product Code ABC123". Basically, bring the kickass stuff to your site, and if you want people to order them add the ability in down the road (and at that point a search might make sense).
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