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Thread: Turn a Client Around

  1. #1
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    Turn a Client Around

    Hi,

    I met a chiropractor about 3 months ago at an event who became my client. I've invested a lot of time, and about $100. The site hasn't turned out as I would have liked, she didn't answer some questions I asked her in email, so I went on, however, she's not happy.

    Here's what happened. After meeting, we spoke on the phone. She told me about another company that she was considering, Top 2017 Chiropractic Websites - Exclusive Areas. She showed me some of their examples, some other sites she liked, including New Patient Special | Chiropractor Memphis TN | Midtown Chiropractic and Chiropractic San Francisco, CA | Connection Chiropractic. She told me his price, a monthly price. I agreed to match.

    I looked at all the sites she showed me, researched others, nucca.org (the method she uses) and a chiropractic theme on themeforest.net. I put something together in WordPress with the Puro Ultra theme and the SiteOrigin Page Builder. She said it was ok, didn't seem wowed, so I went on to improve it. I'm self-taught, more of an engineer with design sense, not totally a designer.

    I didn't like the look so much, so I hired a designer on upwork.com to make a mockup. I showed her, she seemed impressed. She asked for changes to the mockup. I had them done. I didn't get clarity on some questions I asked her, so in the interim, I worked on the live one. This is the 9th iteration of the mockup: https://postimg.org/image/cj95bv6q7/. Feel like there was a mistake here to split her interest.

    At this point, it was a kind of hybrid of the mockup. Her site is: http://tinyurl.com/k473emp.


    Fast forward 3 months, she's not happy. A few 'not so nice emails', including: "it's been 3 months, and I don't like it" more or less. And "my friend used that company, they made New Patient Special | Chiropractor Washington, DC and it was done in 2 weeks.".

    So now I feel stuck, and a high bar to live up to.

    I was also told the one-page sites don't do as well for SEO as multi-page sites. I chose a one-page site because I thought it was more modern, the latest trend.

    Just feeling stuck.

    I see it like she needs two things: 1. a site she likes 2. that the site gets her patients.

    I plan to meet with her tomorrow based on advice from a friend, and sketch something out, planning to have her agree on one thing. I don't have a big budget to hire help, but am willing to spend up to $100 to turn this around.

    Anything else I can do to turn this around, and have this end that she is a happy client?

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  3. #2
    Unpaid WDF Intern TheGAME1264's Avatar
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    You could use the same theme Inception is using: https://www.wpbeaverbuilder.com/word...amework-theme/ It's pretty easy to "get a site done in 2 weeks" when you're using a crappy WP theme and unoriginal chiropractic content.

    This is part of your problem: you tried to do what most designers do and she tried to do what most chiropractors do. You tried to use a theme, and she sounds as though she gave you content that most chiropractors give, which is the same recycled spiel they usually give to their customers and anyone else who will listen. As a chiropractic patient myself, one of the things that I find most annoying about their industry is that they explain the concept of chiropractic to people in general terms when what people want is info that is as specific to the chiropractor him/herself as possible. It's like describing the benefits of a life jacket to someone who's struggling in deep water...just give them the damn life jacket already.

    The themes reflect this as well. When a lot of chiropractic sites look like the templates the other company uses, it's impossible for the average user to distinguish one "specialist" from another. This is part of why Marie's so P.O.ed, although she probably doesn't realize it; she doesn't have her personality injected into it, as her personality (if she has one) would come through in the content and by extension the design (as good design is built around the content, not the other way around). This in turn would generate more patients to her practice, which is something I suspect none of the Inception sites are doing to any significant degree. They're just there as the web equivalent of generic Viagra.
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    Quote Originally Posted by TheGAME1264 View Post
    The themes reflect this as well. When a lot of chiropractic sites look like the templates the other company uses, it's impossible for the average user to distinguish one "specialist" from another. This is part of why Marie's so P.O.ed, although she probably doesn't realize it; she doesn't have her personality injected into it, as her personality (if she has one) would come through in the content and by extension the design (as good design is built around the content, not the other way around). This in turn would generate more patients to her practice, which is something I suspect none of the Inception sites are doing to any significant degree. They're just there as the web equivalent of generic Viagra.
    Most of the designers we see here do not seem to be aware of this. Their biggest mistake is placing design first and content a distant second, at best.
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    Thanks for that. Wow, I am definitely learning. I am self taught, and I see there is more to learn.

    I met with her Saturday. A friend suggested we draw up what she wants, like an architect creating plans for a house.

    I did that, and turned my notes, chicken scratch, and hand drawing into: https://app.moqups.com/eric@admatico...FrE0FXcO6/view.

    Now I know about content first. I'll have to use that on future clients. Hope to get through this one.

    I did get a bio from her though, that was interesting.I also plunged down $199 for Beaver Builder. Hope that'll help.

    Now I know content first. So, do you all see it as more of asking good questions about the client?

    (edit: planning to send an updated version of that moqups link to her. do you think that is a good idea?)
    Last edited by pranaman; Aug 01st, 2017 at 07:49 PM.

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    I think it's the start of a good idea. Normally, I wouldn't describe Nucca to people, but because it's a different form of chiropractorisming (I have no idea what the word is for "doing chiropractic stuff" so I made one up), you almost have to leave that in.

    As far as asking good questions about the client, that's part of it. The other part of it...and this may be the difficult part...is getting the client to tell you in her words what makes her special compared to the other chiropractors besides, "I do Nucca". It has to be something more than that. It has to be a process of some sort. A way of speaking. Something about her personality that sets her apart. This is almost always a problem in industries such as medicine where herd mentality thinking is dominant, but if she can do it you'll be a lot further along.
    If I've helped you out in any way, please pay it forward. My wife and I are walking for Autism Speaks. Please donate, and thanks.

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    Quote Originally Posted by TheGAME1264 View Post
    I think it's the start of a good idea. Normally, I wouldn't describe Nucca to people, but because it's a different form of chiropractorisming (I have no idea what the word is for "doing chiropractic stuff" so I made one up), you almost have to leave that in.
    I like the word! Maybe also chiropractic technique, method, style, something like that? I know what you mean though. I remember getting treatment from a 'Gonstead' chiro. I just found this: What makes us so special? - Gonstead Clinical Studies Society.

    Quote Originally Posted by TheGAME1264 View Post
    As far as asking good questions about the client, that's part of it. The other part of it...and this may be the difficult part...is getting the client to tell you in her words what makes her special compared to the other chiropractors besides, "I do Nucca". It has to be something more than that.
    Maybe she's following a style with the technique. I found some pics with her and connectionchiropractic.com - I think she used to work with or for them. Maybe she's not thinking of her uniqueness or I didn't ask enough questions.

    Quote Originally Posted by TheGAME1264 View Post
    It has to be a process of some sort. A way of speaking. Something about her personality that sets her apart. This is almost always a problem in industries such as medicine where herd mentality thinking is dominant, but if she can do it you'll be a lot further along.
    One thing she said was that she was into "symmetry and balance". Thank you, I know more for the next client. I am going to do my best to salvage this one.
    Last edited by pranaman; Aug 02nd, 2017 at 07:25 PM.
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    Unpaid WDF Intern TheGAME1264's Avatar
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    Quote Originally Posted by pranaman View Post
    One thing she said was that she was into "symmetry and balance". Thank you, I know more for the next client. I am going to do my best to salvage this one.
    I'm into symmetry and balance too. That's why when I do Warrior 3 or Eagle Pose in hot yoga, I usually end up falling flat on my face...but very symmetrically!
    If I've helped you out in any way, please pay it forward. My wife and I are walking for Autism Speaks. Please donate, and thanks.

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    maybe u should add like a live chat so they always talk 2u

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    Quote Originally Posted by marvin999design View Post
    maybe u should add like a live chat so they always talk 2u
    How would that help?
    If I've helped you out in any way, please pay it forward. My wife and I are walking for Autism Speaks. Please donate, and thanks.

    If someone helped you out, be sure to "Like" their post and/or help them in kind. The "Like" link is on the bottom right of each post, beside the "Share" link.

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