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Thread: Could someone review my store page? (Struggling to convert into purchases)

  1. #1
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    Could someone review my store page? (Struggling to convert into purchases)

    Hey all.

    I am getting a lot of traffic to my Kalimba (musical instrument) store website and also likes and shares on my FB ads. However, no one is even adding the products I'm advertising to their carts. I simply cannot seem to convert into purchases (store has been up since start of August, 1,069 sessions, 35 adds to cart, 11 checkouts and only 1 purchase).

    I'm beginning to wonder whether it's my actual website page. Would anyone be able to check my website and see if there is anything that is wrong?

    Thank you!



  3. #2
    Senior Member bleau canon's Avatar
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    You have a nice looking website and visitor friendly.

    Maybe you're not targeting the users that want to buy your products.
    Soul Grinder likes this.
    "Give the gift of life, Adopt a child, And an Animal"

  4. #3
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    Quote Originally Posted by bleau canon View Post
    You have a nice looking website and visitor friendly.

    Maybe you're not targeting the users that want to buy your products.
    I agree with what @bleau canon said. But here is one more.

    You do not have page about who you are, what you do, why people should buy your products and so on. In translation, you have no background or a story people could check to see what is it all about. If webshop does not have a story it is very unlikely you will be able to sell your brand to anyone, because your story sells your products, not the other way around.

    After you do that, work on descriptions of your products and build chain keywords to focus on people who need your products.

    Last part is that you maybe picked products that overall do not sell well in general because need for them is way too low. You should research the market before deciding what you want to sell, and then decide if there is high enough need to whom and where to sell them so you could build your story around those people.

    You also have no page about delivery, privacy policy, GDPR, terms and conditions... Because of all that, you probably look as fraud to customers.

    Sent from my K7 using Tapatalk
    Last edited by Soul Grinder; Sep 10th, 2020 at 06:02 PM.
    delstu likes this.

  5. #4
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    Quote Originally Posted by kckalimbas View Post
    store has been up since start of August
    You are expecting a lot from a store that has been up about 10 days. It takes time - you have to be a bit patient. You are NOT getting much traffic because the site is so young and you have little content. Have you checked out the competition? You have a long way to go. For now you need to concentrate on creating a lot more content.
    How much keyword research have you done? How have you done your research? Have you got a plan?
    Soul Grinder also makes some good points.
    Last edited by delstu; Sep 12th, 2020 at 02:30 AM.
    Soul Grinder likes this.

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