Hi Larry,

I'm going to be frank. You're not gonna like this, though I assume you already know most of what I'm about to tell you...

Your site isn't selling dip (and never will) because it is terrible (in many ways). It looks like you run the business out of your garage. I wouldn't buy a paper weight from a site like that, much less something that could contain contaminants that could kill me upon consumption!!!

If you want to sell stuff (especially consumables), you need a site that inspires confidence in your product. Also, when selling something catering to a niche (specialized niche consumables), you need a point of difference. What makes your dip so special? Have you won any awards? Is it super-spicy? Why shouldn't I just go to the grocery store and buy something that I know won't give me food poisoning?

Your site does none of the above. It's not even attractive. It looks like it was made in 1995 by a guy making chip dip in his garage.

This is honest advice. If you're serious about starting a business, and you have a real product that you know will sell, hire a professional marketing company and spend $10-15k for a web + advertising strategy that will help you turn it into something. If you're doing it as a hobby, then learn how to set up a real e-commerce site or go with a paid service like Yahoo stores and make it look like you're actually a business that I can trust with my money / life.

Good luck!