I have to agree with the comment above. I just call a "point of difference" a unique selling proposition, a minor point.

You're offering a free sample and getting zero response over a month -- yes, something's wrong.

Lose the flash. Lose the glitter and unusual color scheme. Lose the jokes. If you can't figure out something product relevant to put on the site, then shut it down.

Study commercial design and you'll see how many dozens of basic rules of thumb the site violates. If the dip is "Rated #1 by party goers everywhere" you should have no trouble whatsoever finding a dozen customers to give heartfelt testimonials.

As a starting example to learn from check out To view the link you have to Register. It's a plastic box. (Heck, it's an empty plastic box) And yet they figure out value building things to say about it. If you have to use jokes, that's a dead giveaway you should be hiring professionals in design and copywriting.

You should be able to have twice the content, as you have a plastic box with a product inside it.